Event Coverage Sponsored by
Alisa Marie Beyer, founding partner and CEO of The Beauty Company (TBC), will share key insights into the delicate art of launching a new beauty brand during a half-day workshop at HBA Global Expo. Beyer will share TBC's proprietary Beauty Product Development Life Cycle (BPDLC)—an approach for structuring, managing and delivering a successfully commercialized beauty brand. Built from the hands-on experience of the agency as well as proven industry standards, this method is designed to be a blueprint for launching a highly desirable, consumer-validated, must-have beauty brand.
All attendees will receive a free copy of TBC's "The Beauty Business Is Not for Sissies Workbook," an in-depth journey through each phase of the TBC's trademarked Beauty Product Development Life Cycle, which dissects and fully explains the key groups of activities that span the life cycle of commercializing a beauty brand.
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After founding and exiting three companies, Beyer started The Beauty Company , a strategy firm that helps clients build beauty products and brands that women want to buy. New brand or established, indie darling or corporate visionary, The Beauty Company works to create blockbuster beauty success by developing the right concept; the right product and the right brand to secure both sell in and sell-through at retail. The company focuses on product concept ideation and testing, brand strategy and identity development, collateral development and design, product strategy and development and consumer product testing groups.