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Color Cosmetics and Luxurious Locks

By: Nancy Jeffries
Posted: May 8, 2006
The Swedish Invima Company’s IsaDora Cosmetics launched its color cosmetic summer lines on February 23 at the Helen Mills Theater in New York City’s Chelsea district. Ingrid-Marie Johansson, export director for the Swedish company, provided details on the new Terracotta Glow—an oversized bronzer with a natural goat’s hair brush—and Malibu Color Collections, featuring shades of creamy vanilla and turquoise. Johansson also provided insights into the European history of the company, first launched in Sweden in1983. The line is set to launch in the United States and Puerto Rico in May, exclusively at Walgreens. The company is one of the leading prestige beauty authorities in Europe, with a presence in 40 countries and a fashion-forward palette for all skin tones. The latest additions are hypoallergenic, fragrance free and non-irritating.

In addition to the Terracotta Glow and Malibu Collections, IsaDora offers a Mega-Mascara Lengthening formulation, with natural vegetable fibers and cone-shaped brush that features air-tight click closure packaging, and Lip Treat Color—a conditioning lipstick with vitamins A, C and E. The company hired celebrated makeup artist Brigitte Reiss-Andersen as its creative consultant.

Reflectives in a Chelsea Gallery
On February 23, Nioxin® Volumizing Reflectives™ presented an evening of hairstyling techniques and tips by celebrity stylist Laurentius Purnama and runway looks from fashion designer Alvin Valley at New York’s Newspace Gallery, which became a dual runway reminiscent of Fashion Week. Eva Graham, Nioxin founder and chairman of the board, introduced the event; and Belinda Knisley, director of educational training and development for Nioxin Research Laboratories, presented the products and principles of styling hair and maintaining scalp health with on-trend hairstyles, as well as Valley’s fashions for fall 2006. Commentary by Valley and Purnama enlivened the presentation, and a model wearing a Herringbone Chignon styled with Volumizing Reflectives Volume and Texture Crème and one with a Side Ponytail styled with Reflectives™ Bodifying Foam demonstrated the products’ styling potential.

The company—which noted, “your hair is a reflection of you”—introduced Volumizing Reflectives as a two-pronged approach for creating volume for fine and fragile hair textures. The first was Nioxin’s thickening technology BioAmp™, which adds dimension with glyco-proteins and amino acids. Second, the products contain no PVP film formers or alcohols, which can lead to product buildup and drying. The products also contain UVA and UVB inhibitors to protect against the drying effects of the sun. The line includes Volumizing Reflectives Bliss Thermal Protector, Volumizing Reflectives Root Lifter, Liquid Sculpting Crème and Niospray®, a humidity resistant hairspray.

Skin Amnesty is So Forgiving
Science-inspired renewal for the skin was the subject of a launch on February 24 at New York’s DB Bistro Moderne. The Skin Amnesty line—created by Matthew Galumbeck, M.D., medical director of Spa Phoenix—was developed to offer women and men a regimen to delay the need for plastic surgery, as well as maintain its results. Galumbeck developed Bioactive Modulators®—proprietary blends of active ingredients designed to restore health to the skin and counteract aging at the cellular level. The line includes a foaming cleanser, a conditioning solution to tighten pores, a moisturizing treatment, eye cream and an antiaging serum with a patented dual chamber system. The airless inner chamber houses a 15% solution of pure vitamin C, which is isolated from the other ingredients until dispensed.