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GCI Reports From HBA

By: Jeff Falk and Leslie Benson
Posted: September 8, 2008
GCI at HBA 2008

GCI continued to expand its presence at HBA, hosting the second Fragrance Business Conference and marking the launch of its redesigned website.

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Update Sept. 11, 10am EST

Last night, GCI magazine hosted a cocktail reception for its Fragrance Business Conference attendees, featuring wine and cheese appetizers, along with after-hours networking opportunities. The well-attended party featured fragrance industry staples and conference speakers such as Karen Dubin and Karen Adams of Sniffapalooza and Sue Phillips of Scenterprises, Ltd., as well as members of the Allured Business Media team, GCI magazine’s editorial board and GCI magazine’s editorial staff.

Update Sept. 10, 4:30pm EST

Along with packaging innovations, the 2008 HBA conference included a nutricosmetics launch by Nestlé, a new beauty drink/ dietary supplement, called Glowelle. Marketed to improve the skin’s appearance by providing nourishing antioxidants from botanical extracts, the beverage’s proprietary once-a-day formula aims to create more radiant skin. Specifically, Glowelle includes extracts of green tea, pomegranate and grape seed, as well as vitamin C, lycopene and beta carotene. Launched this month throughout the U.S.—exclusively at Neiman Marcus and next Monday, September 15, to Bergdorf Goodman department stores—Glowelle is available in ready-to-drink glass bottles, as well as in seven or 30-day powder packages that can be stashed in purses or briefcases before being mixed with 16 oz of water. So far, Glowelle is available in two flavors—raspberry jasmine and pomegranate lychee.

Update Sept. 10, 4pm EST

In anticipation of the future of beauty, French style and innovation consulting agency, PeclersParis, a member of the Fitch Global Studio (a WPP company), presented its prediction of Beauty Influences & Trends 2010, this morning during HBA. Dominique Assenat, beauty, luxury and accessories director, believes brands should prepare themselves for at least five breakthrough ideas in fashion, color cosmetics and packaging, to stay ahead of competition in the next two years. First, she presented her concept of a “Fab Lab,” which involves utilizing experimental aesthetics and mixed materials for a seductive and ecologically-friendly retail and brand environment. Second, “Fancy Tech” relies on a combination of fanciful, unusual and futuristic styles—“new expressions of romanticism.” Third, “Arctic Attraction” reflects a consumer fascination with white and off-white colors, rustic yet fragile styles and materials that can be either synthetic or natural. “Power Full,” Assenat’s fourth predicted future beauty trend, balances humanity and technology. “Extreme structure” and “highly efficient design” reign here. Lastly, she discussed “Fun Therapy,” the use of bold, bright and flashy graphics and colors, “transforming the everyday with humor and pleasure.”