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A Worry Society? CTPA Annual Business Forum
By: Jane Evison
Posted: February 12, 2007
page 3 of 3Advertising claims for cosmetic products and the self-regulatory system managed by the Advertising Standards Authority (ASA) was the subject of the final session. The CTPA and its advertising claims group engaged in a dialogue with ASA representatives to develop a joint understanding of what is required to support a claim, focusing initially on skin care. Scientists gave a series of presentations at a seminar in September to demonstrate the science behind cumulative moisturization, a principle that had not been accepted by the ASA and its experts. The ASA now accepts this principle, using the forum to give its assessment of progress to date and clarify some issues in the panel debate.