OloffBeauty and its three lines—Barex Italiana, AETO Botanica and JOC Color Line—hosted a beautifying breakfast at the company’s studio. Guita Dovas, CEO and founder of OloffBeauty, spoke to editors about the company’s genesis and product lines. Founded in 1989, the company features products “born in Bologna, Italy, and raised in New York City.” The three lines are designed for all hair types.
“Shiny hair on the go,” was the focus of the latest offering from the company, which launched an assortment of Barex minis designed in color-coded varieties for dry, fine, frizzy and color treated hair. The new 3.05 oz travel sizes include Barex Gloss Shampoo and Conditioner, Barex ColourLife Shampoo, ColourLife Conditioner, Re-Define Crème and Barex Hairgomine Styling Gel. The six products all meet airport carry-on bag restrictions.