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FiFi 2010 Top 10 Finalists

Posted: April 5, 2010

The Fragrance Foundation announced the top 10 finalists for the 2010 FiFi Awards.

Category: Women’s Luxe 

Category: Men’s Luxe (Due to a tie, there are 11 finalists)  

Category: Women’s Popular Appeal (Six finalists in this category)  

Category: Men’s Popular Appeal (Three finalists in this category)

Category: Women’s Nouveau Niche  

Category: Men’s Nouveau Niche (Five finalists in this category)  

Category: Women’s Private Label/Direct Sell (Four finalists in this category)  

Category: Men’s Private Label/Direct Sell (Three finalists in this category)  

The FiFi Finalists Breakfast will be held April 23, 2010, at The Mandarin Oriental Hotel, New York City, where awards for Editorial Excellence in Fragrance Coverage in Women’s Scent Feature, Women’s “Scent Bite,” Men’s Scent Feature, blog, and for the Technological Breakthrough of the Year will be presented. It will also announce top finalists for the FiFi awards in the Perfume Extraordinaire of the Year, and Fragrance Hall of Fame categories. The breakfast proceedings will be hosted by Lauren Glassberg, reporter, ABC TV.