Baralan's GP3DPrint Democratizes 3D-printed Packaging

GP3DPrint leverages a water-based paint product developed by ICA exclusively for Baralan, which can be combined with the supplier's bio range.BaralanBaralan has collaborated with 3D printing specialist Stratasys and glass/plastic coatings specialist ICA to launch GP3DPrint, a water-based 3D decorating service for cosmetic packaging.

The move renders personalized, unique and prestige deco accessible to a wider array of brands.

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GP3DPrint leverages a water-based paint product developed by ICA exclusively for Baralan, which can be combined with the supplier's bio range.

The 3D graphics are applied to Baralan's packaging using Stratasys' Polyjet technology. This printed material adheres strongly to the underlying glass packaging, ensuring integrity of design, Baralan has noted. 

As a result, brands can tap 3D printing at mass production scale.

At the same time, the lack of expensive molds or other massive production setups makes the process both sustainable and affordable, per Baralan. 

“The collaboration with two leading companies, Stratasys and ICA, who strongly believed in the idea, allowed us to satisfy the needs of the market," said Maurizio Ficcadenti, global R&D manager of Baralan Group. "Thanks to this project, it is now possible to have a unique, recognizable and outstanding product, without having to invest in expensive equipment, while at the same time promoting eco-sustainability. 3D printing on glass and plastic is tangible thanks to its adherence to the glass, transparency and charm through the use of infinite colors and designs.”BaralanBrands can use the technology to design in large dimensions or create limited series to render products more collectible. 

“The collaboration with two leading companies, Stratasys and ICA, who strongly believed in the idea, allowed us to satisfy the needs of the market," said Maurizio Ficcadenti, global R&D manager of Baralan Group. "Thanks to this project, it is now possible to have a unique, recognizable and outstanding product, without having to invest in expensive equipment, while at the same time promoting eco-sustainability. 3D printing on glass and plastic is tangible thanks to its adherence to the glass, transparency and charm through the use of infinite colors and designs.”