Search Global Cosmetic Industry: Page 2

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Type: Article
Section: Consumers & Markets
Sun care ingredients and packaging for beauty share similar trends that are shaping the beauty landscape.
March Insider Insights: Sun Care Ingredients & Trends + Packaging for Beauty Launches
Ingredients for sun care and packaging for beauty share a common trend of multifunctional formulations and products.
Mar 1st, 2024
Hair styling was the fastest grower in the prestige hair category in 2023, with dollar sales up 24%, driven by a more than doubling of hair launch volume compared to 2022.
What 2023 Told Us About Beauty in 2024
From hair styling to high-value fragrance, shopper data points to innovation opportunities.
Mar 1st, 2024
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Curious about the latest trends in Beauty and Personal Care innovation?
Step into the future with Accupac’s 2024 annual beauty and personal care trend report. As an industry-leading development and manufacturing partner with 50 years of experience, Accupac understands the core priorities of consumers and brands.
Feb 14th, 2024
Everyone scrutinizes themselves, but not every consumer wants to undergo professional/aesthetic treatments or procedures. New data points to consumers' desire for professionally inspired at-home beauty innovation.
Lift & Tuck: Consumer Attitudes Toward Aesthetic Procedures
How emerging consumer attitudes point to at-home and topical solutions inspired by professional procedures.
Feb 1st, 2024
Contract manufacturers are noticing a shift toward wellness in the beauty space.
INSIDER INSIGHTS: Contract Manufacturing Beauty Trends & Hair Care Trends + Packaging Launches
Wellness and hybrid formulations dominate contract manufacturing space, while scalp care continues to trend in hair care.
Feb 1st, 2024
As part of its mission to “inspire everyone to love living consciously,” The Honest Company is proud to offer many biobased products, which act as alternatives to conventional fossil-fuel-based products.
The Honest Company’s Biobased Evolution
The adoption of natural and renewable materials and third-party certifications builds consumer trust and addresses growing consumer concerns.
Jan 7th, 2024
Skinification and wellness are dominating the skin care and body care ingredient spaces, while sustainability continues to define packaging for beauty.
INSIDER INSIGHTS: Bath & Body Care & Skin Care Ingredients + Packaging Launches
This month we highlight what is trending in these spaces as the industry continues to evolve.
Jan 3rd, 2024
Hotel sampling programs can help bring eyes to a brand at the point of use, one of the most direct (read: low cost, high value) paths to engaging a consumer. More than that, a sampling program introduces hotel visitors to your line of products, whether it’s skin care, hair care, body care, etc.
Hotel Amenity Strategies for Beauty Brand Growth
Sampling programs represent a low-cost, low-barrier-to-entry, high-return secret weapon for savvy beauty marketers.
Jan 2nd, 2024
From minimalist ingredient decks to pared down beauty routines, consumers are increasingly focused on products that prioritize quality, efficacy and maximum efficiency.
The 2024 Beauty Trend Agenda
As always, conditions are subject to change—at any moment.
Nov 30th, 2023
The gains beauty brands and retailers can make by leveraging influencer marketing, live shopping and loyalty apps aren’t limited to the holiday season. These initiatives usher shoppers into a brand or retailer’s content ecosystem, allowing the company to build deeper relationships—and increased loyalty—with shoppers over time. Those are relationships that will pay dividends not just for the holidays but into the new year and beyond.
3 Ways Beauty Brands Can Capture Holiday Spending
Influencer marketing, live shopping and loyalty apps are three investments beauty brands and retailers are making to differentiate themselves and transform distracted shoppers into customers in this critical period—and into the new year.
Nov 29th, 2023
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What makes you feel good? A day at the beach? A relaxing bath? A good hair day?
Consumers are seeking out products designed to nourish their bodies and minds. Learn about feel-good beauty trends and product innovation with the Beauty Activations team.
Nov 14th, 2023
Facial skin care and devices are among the most desirable beauty category acquisition targets for the next two years.
The 2024-2025 Beauty M&A Forecast
For the first half of 2023, transaction values have so far totaled $326 million, signaling strength in the sector.
Nov 9th, 2023
A multichannel content marketing strategy is particularly important to focus on because we’re all operating in a programmatic environment, with consumers existing across diverse platforms. From waking up and scrolling through Instagram and emails to passing advertisements on our commutes to watching television in our homes—ad infinitum. Diversifying your beauty brand marketing strategy and contacting consumers through these different channels opens the brand to new eyes and fresh perspectives.
3 Keys to Mastering Multichannel Beauty Content Marketing
Any multichannel content marketing strategy takes research, organization, strategy, and management to create and oversee. In order for beauty brands to cater to their consumers successfully, precision and resonance are paramount.
Nov 8th, 2023
The influence of livestream commerce extends beyond individual transactions, shaping the business models of social media platforms that facilitate these events.
Beauty’s Untapped Livestreaming Potential
A blueprint for brands getting started or refining their strategies.
Nov 8th, 2023
Caitlin Clingman oversees Front Row’s strategy and design’s creative disciplines and content creation and Irmand Trujillo is the associate creative director at Front Row’s strategy and design team.
Redefining Brand Codes: A Journey Toward Renewed Excellence in the Beauty Industry
In the ever-evolving world of beauty, understanding the delicate balance between reigniting your beauty brand’s identity and staying true to your authentic self is crucial for achieving brand elevation.
Nov 6th, 2023
Mintel’s NeuroGlow trend notes, 'The next chapter of wellness will be mind-body beauty, where mental well-being and physical appearance are interconnected.
2024’s Beauty Trends Are Already Coming True
Looking ahead at 2024, I’ve found that Mintel’s latest beauty trend report highlights a wide range of concepts that are already underway.
Nov 1st, 2023
All too often teams focus efforts on engaging existing customers, fans and followers to maintain the best ROI.
Strategies for Enhanced Customer Conversion
Part 4 of a 4-part series: Leveraging digital marketing to not only survive but thrive in a competitive landscape.
Nov 1st, 2023
AI apps that enable virtual make-up try-on are most popular with Gen Z, with 31% saying they’ve experimented with this type of application.
Beauty Tech’s Impact on Consumer Purchasing
New survey data points to how AI, apps, virtual filters, digital assistants and more are shaping how buyers discover and interact with makeup and other products.
Nov 1st, 2023
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