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Section: Ingredients > Launches & Claims

Kline + Company argues that the application of emollients and other sensory technologies can boost sensorial experiences to elevate everyday products and create “indulgent rituals that engage the senses” and emotions while also differentiating products in a crowded and dupe-riddled beauty market.

Roelmi HPC EMotion Emollients Boost Functionality & Sensorial Effects Sustainably

The EMotion Silky, also obtained by green chemistry processes, features a velvet touch and high spreadability while also offering strong solubility for organic UV filters. In makeup, it reportedly imparts a soft and silky after-feel.

'As we commemorate our one-year anniversary, we take a moment to recognize the progress we have achieved in such a short timeframe,' said Jeroen van den Bosch, managing director at Uviva Technologies. 'Our success is a testament to the hard work and dedication of our team, as well as the unwavering support of our partners and customers.'

Zinc Oxide Specialist Uviva Technologies Turns 1, Aims for US & European Sun Care, Makeup & Beauty Markets

The company's launches include its Eclipse Z1.

Apoena Biotech's Apobio Film provides instant hydration and protection to the skin and hair.

Apoena Biotech Launches Film-forming Apobio Film for Skin & Hair

On the skin, Apobio Film protects the skin's barrier, boosts water retention within cells and provides instant hydration, per the company.

Croda's Crodamol GTS (INCI: C10-14 alkyl polypropanediol-3 myristate) vegetable-derived emollient reportedly imparts significant smoothness and shine across multiple hair types.

Croda's Crodamol GTS Vegetable-derived Emollient Delivers Serious Smoothness

At Suppliers' Day 2024, Croda featured the technology in an anti-humidity mango and avocado hair-finishing butter.

The ingredient technology can be used as a co-surfactant to deliver synergistic mildness and cleanse-boosting benefits with no detrimental impact on foam production, per Croda.

Croda Launches Mild NatraFusion SL HA Biosurfactant

The ingredient technology can be used as a co-surfactant to deliver synergistic mildness and cleanse-boosting benefits with no detrimental impact on foam production, per Croda.

In skin and hair care applications, SphingoCare ceramides can reportedly support claims that address issues such as skin aging, scalp well-being, skin soothing, environmental protection, lip care, microbiome balance and hair cuticle repair.

Croda Unveils SphingoCare Biofermented Ceramides

These fatty acids support skin barrier function, protecting skin from dryness and germs, per Croda.

Givaudan Active Beauty's Illuminyl 388 is an augmented green tea polyphenol (EGCG; epigallocatechin gallate) prebiotic skin brightening active with universal efficacy against skin pigmentation for all skin types.

Pigmentation 2.0: May 2024 Beauty Trend Tracker

With hyperpigmentation concerns on the rise, ingredient suppliers have launched technologies to address issues related to acne, psoriasis and more.

Microcrystalline cellulose can boost the volume and stability of skin care and other beauty applications, while also lending them a silky effect.

Nordic Bioproducts Opens Finnish Site for Upcycled Cellulosic Materials for Beauty & More

Microcrystalline cellulose can boost the volume and stability of skin care and other beauty applications, while also lending them a silky effect.

Sabinsa Bakuchiol Launch Nyscc Suppliers Day 2024 Adobe Stock 305100159

Sabinsa Debuts Babchiol Retinol Alternative, Highlights Naturals and Nutricosmetics at NYSCC

Babchiol (INCI: Bakuchiol), extracted from Psoralea corylifolia, is presented as a retinol alternative that offers the same anti-aging benefits as retinoids but gentler, and without the risk of adverse effects.

Stellathix is 10 times more potent than ordinary thickeners used in mass-market shampoos.

Stellathix's Game-Changing Thickening Efficiency

Stellathix is 10 times more potent than ordinary thickeners used in mass-market shampoos.

FARMAL AF 1100 is a derived natural option for a variety of personal care applications including sunscreens, deodorants, lotions, dry shampoo, color cosmetics and aerosolized products.

Ingredion's FARMAL AF 1100: a Biodegradable, Aluminum-free Polymer for Beauty

FARMAL AF 1100 is a derived natural option for a variety of personal care applications including sunscreens, deodorants, lotions, dry shampoo, color cosmetics and aerosolized products.

About 56% of beauty and personal care industry professionals expect 2024 performance to improve slightly from 2023, while 46% expect 2028 performance to improve greatly from 2023.

The Next 5 Years in Beauty: AI, Hero Ingredients, Pricing & More

Highlights from Euromonitor’s Voice of the Industry beauty professional survey point to emerging investments, trends and more.

By preventing the hair's moisture porosity, PinoPlex can lock in hydration to smooth out damaged hair fibers.

How Mibelle Biochemistry's PinoPlex Locks in Moisture for Shinier, Healthier Hair

By preventing the hair's moisture porosity PinoPlex can lock in moisture to smooth damaged hair fibers.

Croda Beauty's Phytessence Osmanthus harnesses the power of its namesake flower to provide antioxidant and soothing properties for the skin, particularly in countering the impacts of heat, as well as the redness and irritation experienced after sunburns.

Croda Beauty's Phytessence Osmanthus Delivers After-sun Soothing

The technology is ideal for supporting antioxidant, calming, soothing and anti-redness claims in after sun, body care, face and neck skin care, and sun protection products.

In the coming months, rePurpose Global will integrate Bluebird Climate into its existing technology stack, with a unified platform launching by the end of 2024.

rePurpose Global Acquires Bluebird Climate to Build a 1-stop Sustainability Platform for Beauty, Personal Care, Wellness Brands & More

Given the rise of sustainability requirements facing brands, rePurpose Global believes an all-in-one platform will prove a key solution for managing demands from retailers, regulators and consumers.

The technology offers an soft sensory feel and soft-focus/blurring effect to products. It also imparts high skin adhesion, moistness, evenness and smoothness, per Ajinomoto.

Ajinomoto Launches Amihope SB-103 Biodegradable, Blurring Microbead Alternative

The technology offers an soft sensory feel and soft-focus/blurring effect to products. It also imparts high skin adhesion, moistness, evenness and smoothness, per Ajinomoto.

Using Gravel AI's platform, users can systematically identify the fastest-growing products and beauty brands for individual ingredients.

How Gravel's AI Platform Uncovers the OEMs and Ingredient Suppliers Used by Fast-growing Beauty Brands [free briefing]

Using Gravel's AI-powered platform, users can systematically identify the fastest-growing products and beauty brands for individual ingredients.

Per Sharon Personal Care, the chemical bonds created between the negative charges of SharoHyal Moringa's hyaluronic acid content and the positive charges of the hydrolyzed proteins within this vegetal protein help form a protective layer on the cuticle.

Sharon Personal Care's SharoHyal Moringa Revives Hair with Hyaluronic Acid

Per Sharon Personal Care, the chemical bonds created between the negative charges of SharoHyal Moringa's hyaluronic acid content and the positive charges of the hydrolyzed proteins within this vegetal protein help form a protective layer on the cuticle.

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