"For our first-ever celebrity collaboration, Paris was the ideal choice," said Tan-Luxe founder and CEO Marc Elrick. "She has always been ahead of the curve, whether that be inventing the selfie back in the early 2000s, or, more recently, trailblazing in the Web3 space. To us, she is the future–and her evolution aligned so well with Tan-Luxe's pioneering spirit."Tan-Luxe
Hilton reportedly co-developed the mist's formulation, which delivers at least 10 days of tone with one application (develop time: 4 hours), as well as a moisture boost of as much as 66%, per the brand.
The mist comprises glycerin, naturally derived DHA and erythulose paired with melanin-enhancing red algae extract and "penetration enhancers" to deliver on the 10-day claim.
It hydrates with a mix of hyaluronic acid, sugar-derived fructooligosaccharides and bioflavonoids. In addition, the formulation reportedly minimizes the signs of aging with a blend of tripeptide 1 and tetrapeptide 7.
The mist also features a Pink Sands scent featuring notes of cassis, violet and white leather.
The launch also includes the Luxe Tanning Mitt, a reusable hydrating applicator made from plant-based fibers and infused with an "anti-microbial technology," hyaluronic acid and vitamin C.
"For our first-ever celebrity collaboration, Paris was the ideal choice," said Tan-Luxe founder and CEO Marc Elrick. "She has always been ahead of the curve, whether that be inventing the selfie back in the early 2000s, or, more recently, trailblazing in the Web3 space. To us, she is the future–and her evolution aligned so well with Tan-Luxe's pioneering spirit."
Elrick added, "Embarking on this revolutionary collaboration with Paris Hilton and introducing The Future Airbrush 360 Self-Tan Mist, we are embracing a vision where beauty meets innovation and sets new standards. Our partnership with Paris represents a leap forward into a future where self-care meets cutting-edge technology. With The Future, we're not just redefining tanning; we're envisioning a futuristic world where beauty, technology, and empowerment converge seamlessly."
"I've been spray-tanning for over 20 years, and I've tried every formula on the market to perfect my glow," Hilton added. "I knew I'd found my match when I tried Tan-Luxe's clear formulas. They were a total game-changer to me, and felt like my tanning routine had stepped into the future! I feel my best with a glow and that's why I've partnered with Tan-Luxe to create the easiest-to-use, longest-lasting, and most hydrating tan ever."
