Byoma was Target's biggest skin care launch of 2022. It reportedly experienced a repurchase rate 28.3% above competitive skin care brands at Target.
Ulta Beauty clients will be able to purchase the six-piece collection featuring a range of dermatologist-approved, clinically proven, science-backed formulas.
Each product features Byoma's proprietary barrier-health complex (combining ceramides, cholesterol, and fatty acids at a 3-1-1 ratio), plus handpicked active ingredients to boost, build, balance and brighten skin.
The collection includes:
- Creamy Jelly Cleanser
- Moisturizing Gel Cream
- Brightening Serum
- Hydrating Serum
- Clarifying Serum
- Hydrating Trio Kit
Marc Elrick, brand founder and CEO, said, "The focus on skin barrier health and the creation of skin-compatible skin care means healthier results regardless of age, skin-tone, type or gender. Gentle enough for sensitive skin, yet powerful enough to deliver effective, noticeable results."