JooY, a scalp care brand launched by Jennifer Yen, harnesses the power of fermented superfoods, featuring ingredients from Asia such as algae, rice water, ginger, papaya, apple cider vinegar and others.
- Deep dive consumer report: Inside Consumers’ Growing Awareness of Hair & Scalp Health
The brand is launching with a collection of five core products:
- Clarify Shampoo
- Clarify Conditioner
- Soothing Scalp Serum
- Scalp Resurfacing Serum
- Scalp Energizing Brush
The Scalp Resurfacing Serum is a pre-cleanse scalp serum to gently exfoliate and remove buildup, and the Soothing Scalp Serum is a leave-in serum to detoxify and soothe sensitivity for uncomfortable, stressed-out scalps.
JooY products are plant based, made with 30% post-consumer recycled material, and are cruelty-free and formulated without sulfates, parabens and DEA.
JooY offers refill pouches for its Clarify Shampoo and Clarify Conditioner and has a recycling program where consumers can send back their empty products for free for 15% off their next purchase.
The brand is now available at morejooy.com.
Yen, CEO and founder said, "My grandmother always said take care of your scalp if you want beautiful hair, although you don't see it, it's an extension of your skin and should be treated with care."
Key ingredients: fermented apple cider vinegar, algae, peppermint, fermented rice water, tea tree oil, niacinamide, fermented papaya, witch hazel.
