Windsong Global Completes Acquisition of JVN Hair and Pipette, forms Belle Brands

It's official. Following December 2023 reports, Windsong Global has acquired JVN Hair and Pipette from Amyris following the latter's bankruptcy. 

Windsong's and its affiliates portfolio include Algenist, Revive, This Works, Alberto VO5, Brut and more.

To house the newly acquired brands, Windsong Global has formed a holding company, Belle Brands LLC, led by president Teresa Lo.

Namesake founder Jonathan Van Ness will be active in the JVN brand.

"I am thrilled to continue leading JVN Hair, while expanding my role to include the Pipette business," said Lo. "Both brands possess infinite growth potential, delivering effective, accessible, and conscious formulas that today's consumers want and deserve. I look forward to working with Windsong's management team, Jonathan, and our retail partners to ensure these brands continue to thrive."

"This is an exciting moment for JVN Hair, and I'm grateful to Windsong Global for believing in our brand," said Van Ness. "JVN Hair—our products, our stylists, our community—is so deeply meaningful to me. I'm thrilled to have found a partner in Windsong who shares our vision and goals, and in conjunction with Teresa's leadership, I can't wait to see what we achieve next."

"As consumer focused investors, we have followed the success of JVN Hair and Pipette, understanding the growing desire for clean, high-performance formulas in the beauty and personal care space," said William Sweedler, managing partner, Windsong Global. "We believe there is a great opportunity to nurture and grow both brands, their communities, and consumer loyalty. To lead this effort, we are pleased to welcome Tereso Lo as President, and are equally excited to partner with Jonathan in bringing their expertise, innovation, and creativity to market."