YSL Beauty has named Dua Lipa its global makeup ambassador, where she will work with the brand to break the boundaries of beauty in the name of bold self-expression and fierce freedom.
Debuting in three waves, Dua Lipa's first makeup campaign for YSL Beauty conveys the brand's shiny couture statement, shot by director Nathalie Canguilhem in Morocco.
The first wave of the YSL Loveshine media campaign starring the Candy Glaze lip gloss will roll out with the debut of the new YSL Loveshine Lip Oil Stick online March 15, 2024 and in-store end of March, with a national rollout in April debuting a multitude of nude shades for creamy shine.
The third innovative product from YSL Loveshine will follow later this year in the final third wave.
Dua Lipa said, "For me, fragrances and makeup are another form of self-expression, a way to explore my playfulness, my creativity and my individuality. I am thrilled to be on this journey as part of the YSL Beauty family."
Stephan Bezy, international general manager, YSL Beauty, said, "Dua Lipa brings an electrifying energy to our brand, inspiring women to not just wear makeup, but to make a statement about who they are and what they stand for. Her influence is a celebration of individuality, a statement of empowerment, encouraging everyone to embrace their unique beauty with confidence."
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