The Estée Lauder Companies Debuts Clinique on Amazon Premium Beauty

Clinique is expanding its distribution into the Amazon Premium Beauty platform with its own storefront; the brand is the first of several within the The Estée Lauder Companies’ portfolio that are expected to expand into the ecommerce giant.

According to NielsenIQ data for 2023, Amazon is a booming beauty destination, up 27.7% in dollar sales year-over-year, particularly in fragrance, hair care, facial skin care and sun care.

In that same period, Clinique sales have declined, per Estee Lauder's latest financials.

The Clinique storefront will feature information on formulations and clinical testing, product comparisons and regimen recommendations, per the brand, as well as its new Clinique Skin Analysis tool, an interactive questionnaire designed to "custom-fit a skincare regimen."

SKUs featured on the platform will include the Dramatically Different Moisturizing Lotion+, Moisture Surge 100H Hydrator, Clinique Smart Clinical Repair Line, Even Better Makeup, High Impact Mascara, Almost Lipstick in Black Honey and Clinique Happy.

Fabrizio Freda, president and CEO, The Estée Lauder Companies, said, “We are thrilled to be strategically expanding our consumer reach in the U.S. as a select few Estée Lauder Companies brands open dedicated storefronts in Amazon’s fast-growing Premium Beauty destination over the coming months, starting with Clinique today. Clinique launches with its dermatologist guided skin care and makeup products, which can be quickly delivered to consumers’ doorsteps, along with engaging and educational features such as our Clinique Skin Analysis tool.”

“We are delighted to introduce Clinique to new consumers in the U.S and make it accessible for the beauty-savvy community in the Amazon Premium Beauty store,” said Michelle Freyre, global brand president, Clinique. “This new brand experience will complement the high-touch, in-store experience our consumers already receive with our Clinique Consultants in the stores of our long-term retail partners throughout the U.S. Education has always been an integral part of Clinique and we are excited to bring this aspect of our brand to Amazon customers in the U.S.”

“Clinique is a beauty brand revered around the world, drawing on a rich heritage of dermatological expertise, and beloved across generations of customers,” said Melis del Rey, G.M., Amazon U.S. stores beauty, baby, and beauty technology. “Our collaboration to bring Clinique to Amazon Premium Beauty customers in the U.S. is a result of our shared vision to inspire customers through unique shopping experiences and technology, meeting customers where they are, and helping them to explore and discover all this incredible brand has to offer.”