Kiko Milano, which is now majority owned by L Catterton, has named actor Emma Roberts as its first global brand ambassador.
Roberts will be featured in the brand's global campaigns, which will highlight an Italian beauty aesthetic.
The appointment follows Kiko Milano's stated ambition to boost its international expansion, particularly in the United States.
“We're so excited to be working with Emma to bring Kiko Milano to life for a global audience," said CEO Simone Dominici. "She embodies so many of our brand's values: she's relentlessly creative and loves to collaborate with artistic minds. She embraces the joy that experimenting with color, texture and art can bring. We can't wait to show you what's next as our collaboration develops.”
Roberts added, “I am thrilled to partner with Kiko Milano as their new global ambassador, and join them in their journey of becoming the first Italian global beauty brand! The way they think about beauty is truly inspiring and endlessly creative! They have more colors in a single store than I have ever seen. Not to mention their unique collaborations and limited edition drops. I love their mission of wanting to ignite confidence in people through beauty. For me that is what real beauty is about. The joy Kiko brings with their products and services to the ever-growing, super creative, Kiko Milano fan base is beautiful. Who wouldn’t want to be a part of all that?”
