Schwan Cosmetics is introducing a renewed color and care strategy with emphasis on bringing to market skin care-infused products with sought-after care ingredients that provide scientifically proven benefits to makeup wearers. The strategy includes a portfolio covering face, lips, eye and brow products.
The recently launched peptide and jojoba oil infused refillable, mechanical lip liner, Power Up Your Pout, is a part of this strategy. The product is a needle-free alternative to invasive treatments that achieve trending looks, such as fullness, lift and plumping.
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Stefanie Strittmatter, director global category management lip at Schwan Cosmetics, commented: “With our color [and] care strategy, we want to demonstrate that with a robust scientific approach and advanced care ingredients, color cosmetics can achieve noticeable skin care results with the same level of efficacy as skin care products themselves."
