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Apr 07, 2011 | 02:07 PM CDT
By: Chris Pandis
The differences in perception and response to color are important when it comes to branding and differentiation, and using color well can contribute to or reinforce the values of a brand.
Apr 07, 2011 | 12:57 PM CDT
By: Aniko Hill
One of the best places to study brand trends in the beauty industry is in packaging.
Apr 07, 2011 | 12:41 PM CDT
By: Jennifer Linder, MD
Finding out the causes of hyperpigmentation in dark-skinned consumers—and the myriad of ingredients used for its treatment—can help brands develop ways to reach this market.
Apr 07, 2011 | 12:30 PM CDT
By: Shilpi Jain
An overview of ayurveda, “beauty inside out,” and ayurvedic herbs with potential for beauty brands.
Apr 07, 2011 | 12:27 PM CDT
By: Abby Penning
The emotional impact of your brand’s cosmetic colors—and the pigment ingredients that help provide these shades—can make a direct connection with consumers.
Apr 07, 2011 | 12:11 PM CDT
By: Miriam Quart
With consumers scaling back and reverting to basics, they are looking for brands that are familiar and comfortable—opening an opportunity to dust off “orphan” brands to revive them and reconnect with lapsed users.
Apr 05, 2011 | 02:11 PM CDT
Winners for these awards will be announced on May 20.
Apr 05, 2011 | 01:43 PM CDT
The Sustainable Cosmetics Summit announce CEO panel to discuss green marketing, the role of marketing in combating the threat of competing products and how leading brands plan to meet rising consumer expectations.
Apr 05, 2011 | 01:34 PM CDT
Partnership involves encapsulation of flavors and sensory ingredients intended to elevate consumers' experience in oral care products; product outcome expected to create opportunities in mature markets and provide incentives for consumers to trade up in developing markets.
Apr 05, 2011 | 01:18 PM CDT
By: Jeff Falk
Brand Keys' 2011 Customer Loyalty Index finds that purchase-drivers are centered on attributes that most strongly impact consumers' overall experience; brand value increasingly defined in terms of the total experience that consumers have when they interact with a given brand. Leading Brands include Lancôme, Mary Kay, Elizabeth Arden, Clairol, L'Oréal, Aveda, and Suave