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New in Management (page 81 of 115)
Jan 25, 2011 | 10:13 AM CST
By: Abby Penning
One the strongest subliminal connections consumers experience is through scent, and smart brands are building ways to capitalize on this connection.
Jan 20, 2011 | 03:44 PM CST
By: Steve Herman
In his 100th “Chemical Reaction” column, Steve Herman continues to explore wide-ranging ideas, the science that turns ideas into reality and the potential for the beauty industry.
Jan 19, 2011 | 03:47 PM CST
By: Sara Mason
Finding innovative approaches to make the same products with fewer resources is best for consumers, companies and the environment.
Jan 06, 2011 | 09:28 AM CST
"Down to Earth" trend closely linked with sustainability and addresses practicalities of making and marketing green beauty; around the world, antiaging claims are still vital.
Dec 06, 2010 | 01:19 PM CST
By: Sara Mason
Consumers are increasingly interested in their personal impact on the environment, and are demanding more from brand owners and their packaging choices.
Nov 11, 2010 | 04:54 PM CST
By: Shiri Sarfati, Lisa Negrelli, Jessica Wolfe, M…
What will the beauty industry be like 10 years from now? The 2010 graduating class of the Master of Professional Studies (MPS) degree program in Cosmetics and Fragrance Marketing and Management at the Fashion Institute of Technology (FIT) forecasted beauty in 2020 when it showcased its final projects at the 10th Anniversary Capstone presentation and reception, May 19, 2010. This is the fourth of four papers presented at GCImagazine.com. The event recap is available both online and in the Added Value section of GCI magazine's August issue.
Nov 05, 2010 | 11:42 AM CDT
By: Amy Marks-McGee
With so many fragrances on shelves, brand owners must distinguish their brands in ways that resonate with consumers. Connecting with consumers through a variety of innovative methods will fuel the fine fragrance market.
Nov 04, 2010 | 09:57 AM CDT
By: Oru Mohiuddin, Euromonitor International
Euromonitor International provides analysis of the market based on recent acquisition activity and a report on L'Oréal's interest in acquiring Avon; such an acquisition would lift L'Oréal to the leading market position, ahead of P&G, but challenges may make this specific move unlikely. Company may very well look at other high-profile acquisition targets, including Beiersdorf.
Nov 03, 2010 | 05:44 PM CDT
By: Abby Penning
As the fragrance segment begins to bounce back from a downturn exasperated by market saturation and consumers’ shrinking discretionary spending, brand owners are again looking for a way to entice consumers to their scents. And for two perfume houses—Histoires de Parfums and Parfums d’Orsay Paris—playing up their traditions of history and storytelling, as well as closely knowing their consumers, has them seeing brighter days ahead.
Oct 26, 2010 | 11:02 AM CDT
A recap of the Sept. 15, 2010, CEW Newsmaker Forum, at which Ed Shirley, P&G's vice chair of global beauty and grooming, spoke about the shifting consumer landscape, communicating with today's consumers and evolving strategies on shelf. An additional discussion of the Shirley's comments will be available in GCI magazine's December Starting Point column.