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A Rush and a Push

By: Jeff Falk
Posted: April 3, 2012, from the April 2012 issue of GCI Magazine.

page 3 of 3

In “Senescence: Reversing the Clock on Skin Aging,” Shyam Gupta, PhD, and Linda Walker take a look at what may be the next ingredient story brand owners will be able to share with consumers. Senescence, the change in the biology of an organism as it ages after its maturity, may be one of the keys to unlocking the next step for anti-aging products, they write, and treatments based on cellular anti-senescence can offer this single solution to multiple skin ailments, including skin aging. Scientific discoveries in senescence are paving the way for the development of a new class of anti-aging skin care products and are opening a new field for innovative marketing.