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Case Study: Naturopathica Leverages Brand Heritage in New Label and Packaging Redesign

By: John Giesfeldt
Posted: July 12, 2011, from the July 2011 issue of GCI Magazine.

page 5 of 5

The re-branding has involved nearly 100 products. Naturopathica began rolling out the new ECOCERT-certified product line in the first quarter of 2010.

John Giesfeldt is a freelance writer, Directions Inc.