Procter & Gamble announced its purchase of Nioxin Research Laboratories, Inc., a company known for its professional spa and salon-based scalp and hair care products aimed at improving the appearance of thinning hair. The acquisition of Nioxin, a brand distributed in more than 42 countries on six continents, follows P&G Beauty’s strategy of growing more asset-efficient businesses.
“This acquisition is a great strategic fit, given P&G’s leadership and proven strength in its retail scalp care business,” says Robert Jongstra, president, P&G Professional Care. “Further, P&G’s global scale creates opportunities to further grow the Nioxin brand in key markets around the world. By bringing these two complementary businesses together, we create a strong global platform to leverage the innovation pipeline of both companies.”
Kevin Otero, general manager, P&G Professional Care, North America, says P&G’s goal is to continue to grow its diverse brand portfolio. “Nioxin will be an important part of our portfolio to further maximize our services, education and salon business support,” says Otero.
Current Nioxin CEO, Brian Graham, will continue to lead the business.