The Procter & Gamble Company announced that Patrice Louvet, president, global prestige, has been appointed president, global male grooming, succeeding Charles V. Bergh who is retiring from P&G after 28 years service. In addition, Joanne Crewes, currently vice president, global SKII and female beauty, Australasian, ASEAN, India, Japan and Korea, has been appointed president, global prestige, succeeding Louvet.
Louvet and Crewes will assume their new responsibilities effective July 1, 2011. Bergh will retire from P&G as of Sept. 1, 2011.
"We have the right team in place to continue growing P&G's Beauty & Grooming business," said Robert A. McDonald, chairman of the board, president and CEO, P&G. "This new team, incumbent and new leaders alike, has nearly 300 years of collective beauty industry experience. I am confident we have the right experienced hands on this business and will continue to strengthen P&G's global leadership in the beauty industry.
"Patrice brings tremendous experience and success into his new male grooming role. He has successfully led businesses across all key beauty categories in both prestige and mass channels, and has a proven track record of transforming businesses through game-changing innovation and disciplined execution. He transformed the Japan hair care business when he ran it, and P&G's prestige business has delivered record results and significant market share growth across the portfolio under his leadership.
"Joanne is an equally strong leader to succeed Patrice. She, too, has broad and deep beauty experience, having worked across hair care, cosmetics, personal care & cleansers, and skin care throughout the past 20 years. In addition, Joanne has a deep knowledge of the Asian beauty consumer, which is critical to winning in prestige. She is a proven business- and brand-builder, having doubled the size of the SKII brand in the past two years."