OPI Products, Inc., which was purchased by Coty in 2010, announced John Heffner as the brand's new president and general manager. With this change, George Schaeffer remains founder and CEO of OPI, and Suzi Weiss-Fischmann will retain her title as EVP and artistic director.
"We're thrilled to have John join the OPI family, as the nail industry is absolutely booming. OPI has been experiencing double-digit growth both domestically and internationally," explained Schaeffer. "In welcoming John, Suzi and I will be able to increase our focus on growing the brand both from an innovative standpoint and in new markets. We're not going anywhere; we plan on being at OPI for years to come."
Heffner will manage day-to-day operations at OPI's North Hollywood headquarters, working alongside Schaeffer. Schaeffer, who will continue to travel for the company, will primarily target ongoing development, globalization and visibility of the OPI brand. Weiss-Fischmann will continue her role in leading the company's artistic direction.
Heffner brings his long-standing expertise in the beauty and nail industries to this position, most recently serving as president and CEO for Creative Nail Design (CND), where he worked for 14 years. Prior to joining CND, Heffner held multiple sales and marketing roles within Chesebrough-Ponds USA, as well as the Procter and Gamble Company.