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Controversy Ensues After Dove Runs 'Racist' Social Media Ad

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Dove is receiving some major backlash after posting a GIF to its Facebook page last Friday. 

The GIF, which can be seen here, shows a black woman removing a dark brown shirt to reveal a white woman underneath. She, too, removes her shirt to reveal a third woman. 

The GIF, which was taken down on Friday, was responsible the #BoyCottDove hashtag on Twitter. Unilever is reportedly "re-evaluating the internal processes for creating and approving content."