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Inside Shiseido's Reorganization

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Shiseido is making big shifts in its organization.

Shiseido has announced a reorganization, including the launch of an Innovation Design Lab that reports directly to the CEO for rapid innovation, as well as the repositioning of the Skincare COE Group into its own department.

The company will also disband the Asia Pacific RHQ Corporate Planning Department and transfer those functions to Shiseido Asia Pacific Pte. Ltd. and transfer proxy functions of the overseas brand holder in the Global Cosmetics and Personal Care Brands Division to Shiseido Japan Company, Limited and FT Shiseido Company, Limited.

It will also disband the Global Cosmetics and Personal Care Brands Division and transfer the marketing function of Za to the Chinese subsidiary, Shiseido China Company, Limited.

Simultaneously, Shiseido has made several appointments:

  • Mika Inoue has been named general manager, cosmetics value development center, global innovation center
  • Yukari Suzuki has been named brand director, clé de peau Beaute brand unit, global prestige brands division
  • Shin Hasebe has been appointed department director, skin care COE department, global prestige brands division
  • Toshihiro Tanaka has been named department director, corporate culture department
  • Atsushi Yasuda has been appointed department director, financial management
  • Yumi Tashiro has been named department director, executive and external relations department
  • Akihiro Miura has been appointed department director, global ICT department
  • Tetsuaki Shiraiwa has been named department director, investor relations
  • Shigekazu Takatsu has been named director, corporate officer, senior vice president, cosmetics brands division, Shiseido Japan Co., Ltd. and president, representative director, Shiseido FITIT Co., Ltd.
  • Atsushi Hiyama has been named corporate officer, senior vice president, personal care brands division, Shiseido Japan Co., Ltd. and president, representative director, FT Shiseido Co., Ltd.
  • Kunihiko Kimura has been appointed president and CEO, Shanghai Zotos Citic Cosmetics Co., Ltd.