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According to its preliminary figures for 2008, the Beiersdorf Group generated sales of €5,970 million (up from €5,507 million in fiscal 2007) and EBIT (excluding special factors) of approximately €695 million (up from €684 million in 2007). In particular, the consumer business segment lifted sales in 2008 to €5,125 million (previous year: €4,661 million), recording organic growth of 8.6% (adjusted for currency translation effects and excluding acquisitions).
"At 8.6%, sales growth in our core consumer business segment is squarely within the corridor we were aiming for at the beginning of the year," said Thomas-B. Quaas, CEO, the Beiersdorf Group. "All three core brands— Nivea, Eucerin, and La Prairie—recorded double-digit global growth. This means that Beiersdorf's skin and beauty care business again clearly outperformed the market, and has demonstrated an encouraging ability to withstand the current economic climate."
All figures for 2008 are preliminary and have not been audited. The year-end financial statements for the Beiersdorf Group and Beiersdorf AG will be prepared by the executive board at the beginning of February. Charts are available here.