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The Personal Care Products Council (PCPC) announced the launch of a new video series, Skin Smart. Skin Smart takes an in-depth look at the role sunscreens play as part of an overall safe sun routine. Through the video, the Council, along with leading dermatologists, alleviates confusion and corrects misinformation about sunscreen use and its safety and explains the new sunscreen labeling regulations recently passed by the U.S. Food and Drug Administration (FDA), which go into effect on December 17, 2012.
The World Health Organization and the Centers for Disease Control agree that skin cancer is the leading preventable cancer, and the FDA has stated that proper sunscreen use is a crucial step in the fight against skin cancer and premature skin aging.
The first episode in the series includes appearances by dermatologists Doris Day, MD, and Diane Berson, MD, who are working to help patients understand sun damage and the importance of caring for their skin. “Everyday sun exposure damages skin. We can find a wide variety of products that meet the needs of all skin types, from dry and sensitive, to oily and acne prone,” said Dr. Berson. And Dr. Day added, “Establishing a habit of applying sunscreen daily is a significant preventative measure that everyone can take to reduce their risk of skin cancer and premature skin aging.”
“Our mission here is critical—to raise awareness and educate women and men about the harmful effects the sun has on our skin,” said Farah Ahmed, chair of the PCPC’s sunscreen committee. “Our message is clear—sunscreens are not just for the summer or the beach. They should be used by people of all ages and skin tones, every day, rain or shine and year round. Skin Smart is about sharing real science and expert advice, to empower people to make smart and informed choices when it comes to their skin beauty and health.”