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Apr 05, 2011 | 01:18 PM CDT

Brand Experience Reaches New Heights as Consumers Search for Innovation

By: Jeff Falk

Brand Keys' 2011 Customer Loyalty Index finds that purchase-drivers are centered on attributes that most strongly impact consumers' overall experience; brand value increasingly defined in terms of the total experience that consumers have when they interact with a given brand. Leading Brands include Lancôme, Mary Kay, Elizabeth Arden, Clairol, L'Oréal, Aveda, and Suave

Mar 29, 2011 | 11:51 AM CDT

Inter Parfums to Develop Line for Lane Bryant

Inter Parfums will design and manufacture beauty products for Lane Bryant, while Lane Bryant is responsible for marketing, promoting and selling the products, which will be sold under the Cacique brand.

Mar 28, 2011 | 09:23 AM CDT

Medically Oriented Brands Show Strength in Professional Skin Care Market

A report from Kline & Company notes the rebound of the professional skin care products market, with particular strength in medical care brands and an increase in those following multichannel strategies.

Mar 17, 2011 | 09:41 AM CDT

Fragrance Gets Back to Business: The Reinvention of the World Perfumery Congress® 2012

American Society of Perfumers, Perfumer & Flavorist magazine partner for new June 2012 event that will, in part, focus on global consumers of perfume and fragranced products and strategies for fostering deep brand/consumer connections.

Mar 16, 2011 | 02:58 PM CDT

CEW Stages 2011 Beauty Awards Product Demo

CEW
By: Nancy Jeffries

The 2011 CEW Beauty Award Product Demonstration featured more than 600 new products from 350 beauty brands competing for a spot as a finalist.

Mar 08, 2011 | 01:45 PM CST

Social Media the Focus at Fragrance Foundation UK Event

Mymarketmonitor.com gave a presentation to members of The Fragrance Foundation UK about the ins and outs of social media, as well as the opportunities and pitfalls in print advertising and editorial.

Mar 08, 2011 | 11:26 AM CST

Toxicology in the Age of Twitter

By: Steve Herman

Common sense and good science are far superior to ill-informed and emotional attacks, and taking the narrative to exposure rather than risk is essential to win consumer confidence.

Mar 08, 2011 | 10:17 AM CST

Testing, Testing ... 1, 2, 3

By: Alisa Marie Beyer

Product concept testing is the key to turning a good idea into a winning reality.

Mar 08, 2011 | 09:45 AM CST

Case Study: Reviving Personal Care Brands

By: Miriam Quart

As nostalgic brands resurface in hopes of reconnecting with lapsed users, a new challenge evolves for brands: how to successfully connect with new young, savvy consumers. Insight into successful efforts to revive Pert Plus and Sure offers some answers.

Mar 07, 2011 | 03:40 PM CST

Best Brand Decisions—Consumer Defined

By: Abby Penning

Knowing good consumer market intelligence—as well as where to find it and how to best use it—can give beauty brands an indisputable boost.