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New in Marketing (page 100 of 108)
Sep 16, 2008 | 11:57 AM CDT
Comedienne's face will be the focus of new advertisements in January 2009; company says she is the "the quintessential CoverGirl."
Sep 12, 2008 | 12:05 PM CDT
National ad campaign for foaming sponges hits air in September; company cites success of two shows in promoting products to loyal audience.
Sep 08, 2008 | 07:58 PM CDT
Lucero selected to represent the skin care line in the U.S. and Mexico; to be featured in Hispanic media outlets.
Sep 05, 2008 | 03:11 PM CDT
By: Jamison Davis
The promotion of beauty products tends to be inherently more believable when it’s advice coming from a friend or acquaintance. Therefore, social media and sophisticated, encompassing Web sites offering information and the ability to buy are becoming more integral to the success of many brands.
Sep 05, 2008 | 02:47 PM CDT
By: Donna C. Barson
By 2013, advertisers who want to increase market share will need to replace old attitudes with new realities by targeting more diverse demographic groups on a personal level.
Sep 05, 2008 | 01:43 PM CDT
By: Michelle Krell Kydd
Marketers can learn a lot by mining online fragrance communities.
Sep 05, 2008 | 12:14 PM CDT
By: John Lamb
As the role of marketing becomes increasingly important, packaging design becomes key in the overall mix.
Sep 05, 2008 | 12:08 PM CDT
By: Liz Grubow
Chinese women are being pulled in two directions: one that is influenced by the past and one that embraces the future.
Sep 03, 2008 | 04:52 PM CDT
By: Donna C. Barson
New media outlets are creating a wealth of marketing opportunities. Which will be successful? The answer may depend on how well a marketer blends the old with the new.
Sep 03, 2008 | 04:48 PM CDT
Because traditional media cannot convey a brand’s consistency, scent or color on the consumer’s skin, sampling is an increasingly important and effective method to gain consumer trial of a product and for brands to expand their consumer base.