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New in Marketing (page 123 of 124)
May 03, 2007 | 04:40 PM CDT
By: Liz Grubow
Brands, through signature scents and unique delivery systems, are using scent association to deliver a pleasurable experience to the consumer.
May 03, 2007 | 04:32 PM CDT
By: Pam Danziger
Luxury and how it is defined is changing as the baby boomers come of age, and there are eight things that every marketer needs to know about the new luxury market.
May 03, 2007 | 04:28 PM CDT
By: Jeff Falk
As beautiful as fragrance bottles can be, their true splendor lies in their ability to connect fragrance and consumer and entice a purchase.
May 03, 2007 | 04:22 PM CDT
By: Nancy Jeffries
Scent can strengthen an emotional connection to a brand, and innovative technologies are providing more ways to create and reinforce this powerful bond.
Apr 23, 2007 | 11:00 AM CDT
Nationwide campaign to bolster brand awareness and natural environments...
Apr 23, 2007 | 09:58 AM CDT
New campaign for Nair highlights evolution of both the brand and the product...
Apr 02, 2007 | 10:49 AM CDT
By: Nancy C. Hayden
The current world of fragrance supply demands creativity, networking and “homework” from smaller brands looking for suppliers.
Apr 02, 2007 | 10:45 AM CDT
By: Michael Wynne
Companies must introduce change into product lines and procedures to achieve innovative results.
Apr 02, 2007 | 10:39 AM CDT
By: Donna C. Barson
Successful multi-channeling can help a brand thrive in a changing retail market.
Apr 02, 2007 | 10:10 AM CDT
By: Jeff Falk
Fragrance, or lack thereof, is elemental to brands. GCI magazine asks industry experts to consider fragrancing trends and the role of fragrances in skin care brands.