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Mar 08, 2011 | 09:45 AM CST
Case Study: Reviving Personal Care Brands
By: Miriam Quart
As nostalgic brands resurface in hopes of reconnecting with lapsed users, a new challenge evolves for brands: how to successfully connect with new young, savvy consumers. Insight into successful efforts to revive Pert Plus and Sure offers some answers.
Mar 07, 2011 | 03:40 PM CST
Best Brand Decisions—Consumer Defined
By: Abby Penning
Knowing good consumer market intelligence—as well as where to find it and how to best use it—can give beauty brands an indisputable boost.
Mar 04, 2011 | 04:54 PM CST
GCI-moderated Conference Announced for Cosmoprof NA 2011
Creativity and Passion: Fueling the Brand Story panel members will explore the creativity and passion required to build and sustain a brand, share their perspectives on how to create relatable brands, and how to grow and position those brands so that they become standards on the marketplace.
Mar 03, 2011 | 09:34 AM CST
Beiersdorf Releases 2010 Financials, Strongly Promotes Nivea Brand in 2011
The company's business in the U.K. and Russia was strong while the consumer segment recorded a decline in Germany. Growth in North America and Latin America also showed growth, and sales in the Africa/Asia/Australia region were up on the previous year.
Mar 02, 2011 | 09:58 AM CST
Discover Beauty Names First Brand Participants for 2011
The brands, which will enjoy the promotion of the Discover Beauty program at this year's Cosmoprof North America, include Dr. Kitzinger Skin Care, Gorgeous Cosmetics, Nougat London and Snowberry Beauty.
Feb 23, 2011 | 04:09 PM CST
CEW Announces Finalists for Eco Beauty Award
The award, which is debuting this year, encourages the beauty industry to take more steps toward sustainability.
Feb 17, 2011 | 01:40 PM CST
Social Gaming: Untapped Opportunity
According to Datamonitor, social gaming is extremely relevant to CPG companies, yet they are far behind other industries in realizing the potential.
Feb 09, 2011 | 09:09 AM CST
Product of the Year Awards Highlight Beauty Industry Innovations
Counted among the winners were beauty products from P&G, Colgate-Palmolive and Reckitt Benckiser.
Feb 08, 2011 | 11:29 AM CST
Annette Green Joins BobCar for its Beauty Industry Debut
The BobCar Experimental Media company will feature mobilized, car beauty boutiques as a new way to reach out to beauty consumers.
Feb 08, 2011 | 11:08 AM CST
Jennifer Lopez Becomes First "Venus Goddess" Ambassador
The celebrity icon will re-record the brand's signature song, to be featured in a variety of promotional efforts.