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Marketing

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Am I Talking to Myself? A Case Study on Rebranding

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Effective Sampling Strengthens Brands

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The Face of Change: Social Media's Impact on Beauty Branding

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Ethnic Skin Care: An Opportunity for Personal Connection

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Buzz Words That Sell

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Not Just a Pretty Face: The Power of a Celebrity Endorsement

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Innovative Ways to Promote Your Products in a Tight Economy

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The Imperative Relevance of Ethnic Hair Care

New in Marketing (page 56 of 73)

Feb 02, 2010 | 02:06 PM CST

Putting the O in SEO

By: Lisa Doyle

Optimize your online sales through search engines, social media and more.

Feb 02, 2010 | 02:00 PM CST

The Pitfalls and Burdens of Claims

By: Marie Alice Dibon, PharmD

Is there a sizeable regulatory risk looming in the industry’s near future, or is the industry itself at risk?

Feb 02, 2010 | 01:39 PM CST

The Anatomy of a Beauty Product Photo Shoot

By: George Carter, Shootgallery.com

A successful photo shoot complements the packaging and creates excitement—ultimately reinforcing the brand message and elevating consumer appeal.

Feb 02, 2010 | 01:32 PM CST

Branding for Digital Media

By: Aniko Hill

Although branding for and through digital media has become technically simple to do using modern tools, unless you have a firm grasp of the art of branding, you can unwittingly damage your brand very quickly.

Feb 02, 2010 | 10:43 AM CST

HBA Global Announces Call For Speakers

Industry experts wanted for beauty and personal care educational conference.

Jan 27, 2010 | 09:44 AM CST

ICMAD Announces “CITY Awards 2010”

Award honors the beauty industry’s entrepreneurial innovators; categories recognize work on a branded product, packaging design and advertising campaigns.

Jan 26, 2010 | 11:30 AM CST

Aveeno Unveils New Products at the 2010 Sundance Film Festival

Branded hospitality suite features hair and body products not yet available on the market.

Jan 25, 2010 | 03:37 PM CST

One Drop Changes Everything Campaign Goes Live

The Fragrance Foundation campaign highlights the positive effects of wearing fragrance; created to prompt consumers to engage fragrance with renewed enthusiasm.

Jan 19, 2010 | 12:36 PM CST

Cosmetic Executive Women (CEW) Names VP, Marketing

Publishing executive Susan Bornstein to fill new role, cited as "integral for launching many of CEW’s upcoming initiatives."

Jan 08, 2010 | 02:48 PM CST

Summit Looks at Sustainable Issues Within the Beauty Industry

Green marketing challenges, sustainable brand development, ethical retailing and consumer behavior toward natural personal care products are among the topics to be discussed at the Sustainable Cosmetics Summit.