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New in Marketing (page 56 of 130)
Jun 17, 2013 | 11:41 AM CDT
By: Abby Penning
In a Q&A with OpenSky founder and CEO John Caplan on the site's new online marketplace, GCI learns how smaller brands can get noticed online and use their size to their advantage.
Jun 13, 2013 | 10:19 AM CDT
On June 12, at Lincoln Center in New York, The Fragrance Foundation unveiled the much anticipated 2013 Fragrance Foundation Awards.
Jun 13, 2013 | 09:54 AM CDT
The Emerging Beauty program is back at Cosmoprof North America, recognizing new brands at the event.
Jun 12, 2013 | 10:03 AM CDT
Making sustainability a bigger force in beauty through materials, processing/manufacturing, and education was the key focus at the 2013 North American edition of the Sustainable Cosmetics Summit, held in New York.
Jun 10, 2013 | 03:41 PM CDT
Partnering with digital media company Break Media, the men's grooming brand from Beiersdorf focused on fun and education with videos and editorial content.
Jun 10, 2013 | 01:34 PM CDT
By: Katherine Voyten, Lauren Edelman, Nichole DiNu…
What is the commercial environment of the future? What are the opportunities for beauty brands to integrate in-store and online experiences, education and service into a seamless, “zero-friction” commercial environment? How will evolving technologies continually impact commerce in the future?
Jun 10, 2013 | 12:31 PM CDT
By: Andrew Videira, Adrienne Davis, Ashley Boyce, …
What role should digital marketing play in the marketing mix? How can we best measure ROI and are the key objectives about driving brand sales, engaging consumers or reaching new consumers? Has consumer behavior been forever changed by digital, and how can brands reach consumers in new and exciting ways?
Jun 07, 2013 | 02:54 PM CDT
Graduates of the 2013 FIT Master's Degree Program for Cosmetics and Fragrance Marketing and Management presented projections of technologies and methodologies that will continue to impact the beauty industry; the emergence of predictive analytics technology, "big data," new realities in tracking and driving brand value, and integration of in-store and online shopping experiences through technology.
Jun 04, 2013 | 04:38 PM CDT
By: George T. Eliades
When it comes to professional hair care brands, where do they come from and what makes them unique in the professional market?
Jun 04, 2013 | 09:37 AM CDT
Birchbox now boasts a chic new look and feel that complements the magic of the Birchbox experience, and the sophistication, fun and authenticity of the brand.