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New in Marketing (page 57 of 96)
Feb 29, 2012 | 03:11 PM CST
By: Ada Polla
Insights from beauty retailers—department stores to flash sale sites—shows the various opportunities beauty brands have to reach out to and connect with consumers.
Feb 29, 2012 | 02:00 PM CST
Europe next frontier for new generation of at-home beauty devices, ingredients; POS retail and packaging elements also form a key part of the trend, with a rise in packaging and products that increase the interactivity between virtual and real worlds.
Feb 24, 2012 | 03:51 PM CST
The study also shows many women often buy luxury beauty products on discount websites and that sampling is the number one factor in influencing a purchase, followed by peer product reviews.
Feb 17, 2012 | 09:52 AM CST
Men also ranked Dove in their top 10 favorite brands.
Feb 13, 2012 | 04:03 PM CST
The study notes that nine out of 10 men today use some type of grooming product, but it also notes that many men don't use skin care products unless they have a specific skin issue, and that they tend to still stick to basic products and applications.
Feb 10, 2012 | 10:09 AM CST
The pop star is set to begin working with the beauty brand on a worldwide campaign promoting its cosmetic products, and Wet n Wild will also introduce Fergie signature lines.
Feb 09, 2012 | 04:35 PM CST
More beauty brands are focusing on younger consumers, as Mintel reports that 37% of girls age 9–17 wear at least lip gloss/stick every day, while more than half of girls report consulting moms on cosmetic choices.
Feb 09, 2012 | 11:42 AM CST
An annual report from brand and customer loyalty consultancy Brand Keys shows the importance of meaningful differentiation in beauty and personal care brands.
Feb 09, 2012 | 10:57 AM CST
Barbara Palvin has been named a brand ambassadress for the brand.
Feb 09, 2012 | 10:54 AM CST
Nicole Scherzinger will represent the hair care brand.