Most Popular in:

Marketing

New in Marketing (page 57 of 124)

Mar 26, 2013 | 07:35 AM CDT

Consistently Compelling: Building a Beauty Brand Throughout the User Journey

By: Thomas Marzano, via InnoCos USA

Building a brand is like growing a personality. Everything we do says something about who we are, and in a brand’s case, about how it is perceived. If consumer perceptions shape a brand’s success, then it is crucial for brands to behave consistently compellingly throughout the user journey.

Mar 25, 2013 | 12:01 PM CDT

The Second Moment of Truth

By: Jim Perry

Purchase engagement represents the first moment of truth between a product and a consumer, but the actual application of the product represents a potentially even more important second moment of truth.

Mar 25, 2013 | 11:34 AM CDT

Sample Packaging Engagement

By: Abby Penning

Engaging consumers with new or revamped products can be difficult, but developing distinct sampling programs with engaging sample packages is definitely a good start.

Mar 25, 2013 | 10:13 AM CDT

Mineral Fusion On Board at Ulta

The mineral-focused beauty brand is appearing on Ulta shelves beginning in March 2013.

Mar 22, 2013 | 04:34 PM CDT

Multifunctionality: The Sweet (and Sour) Spot for Color Cosmetics

By: Rob Walker, Euromonitor International

Multitasking beauty products are on the rise, with multifunctionality dominating many color brand strategies. The resulting growth is not without a downside.

Mar 22, 2013 | 04:21 PM CDT

Lighten Up!

By: Sara Mason

A color preview for spring and summer 2013.

Mar 22, 2013 | 04:01 PM CDT

Take Your Color Business to the Next Level

By: Alisa Marie Beyer

As consumers’ thirst for amazing clinical results continues to grow, a new segment of the beauty shelf is sitting up and taking notice—color.

Mar 22, 2013 | 03:49 PM CDT

Retailers Mine Consumer Feedback to Turn Data Into Gold

By: Daniela Ciocan

Does consumer feedback result in foolproof buying decisions?

Mar 22, 2013 | 03:31 PM CDT

Dedicated Follower of Fashion

By: Jeff Falk

If being trendy is the cornerstone of your beauty brand, you may want to look into building a firmer footing.

Mar 22, 2013 | 03:18 PM CDT

Creating a Prestige Experience in the Digital Age

By: Michael Tarquinio

A feeling of connection is imperative to create a brand fan, but inspiring those feelings is distinctly more challenging when customers shop from the Internet.