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Apr 03, 2013 | 10:49 AM CDT
Cosmetic Promotions finds offering samples of beauty products at community and cultural events is a good way to reach the African American and Hispanic American markets.
Apr 02, 2013 | 03:50 PM CDT
By: Justin Bullock
With a fun sense of humor and sophisticated sensibility, the Dreadnought men’s grooming brand is cultivating its British roots to best connect with U.S. male consumers.
Apr 02, 2013 | 08:59 AM CDT
Beauty brand Murad has been named the "Official Skincare Partner" of the MLB team the Los Angeles Dodgers for the second year in a row.
Apr 01, 2013 | 04:41 PM CDT
Hair care and fashion come together for a new gift set from hair care brand Sebastian Professional.
Mar 28, 2013 | 11:17 AM CDT
All entries for the 2013 CITY Awards program are due by April 15, 2013.
Mar 27, 2013 | 10:11 AM CDT
P&G's Gillette partnered with Kate Upton, Hannah Simone and Genesis Rodriguez to promote an integrated marketing campaign for the male-oriented brand.
Mar 26, 2013 | 04:02 PM CDT
Cosmoprof North America is featuring the PBA CEO panel as part of its offerings this year, discussing opportunities in the professional beauty sector.
Mar 26, 2013 | 07:35 AM CDT
By: Thomas Marzano, via InnoCos USA
Building a brand is like growing a personality. Everything we do says something about who we are, and in a brand’s case, about how it is perceived. If consumer perceptions shape a brand’s success, then it is crucial for brands to behave consistently compellingly throughout the user journey.
Mar 25, 2013 | 12:01 PM CDT
By: Jim Perry
Purchase engagement represents the first moment of truth between a product and a consumer, but the actual application of the product represents a potentially even more important second moment of truth.
Mar 25, 2013 | 11:34 AM CDT
By: Abby Penning
Engaging consumers with new or revamped products can be difficult, but developing distinct sampling programs with engaging sample packages is definitely a good start.