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New in Marketing (page 8 of 113)
Feb 25, 2014 | 12:11 PM CST
Imogen Matthews sheds light on marketing beauty products to older women—one of the most important demographics for beauty brands.
Feb 25, 2014 | 12:06 PM CST
The multiplatform partnership will include custom content featuring personal stories of past Voice artists to celebrate resilience together with Clear Scalp & Hair.
Feb 25, 2014 | 12:01 PM CST
Digital Marketing, Packaging, Ingredients Highlight Conference Program for Sustainable Cosmetics Summit
The 2014 edition of the three-day North American summit will bring together CEOs, founders and senior executives from across the beauty industry to discuss sustainability issues.
Feb 25, 2014 | 11:52 AM CST
This year's contest will once again feature YouTube beauty guru Megan Parken, of the MeganHeartsMakeup channel, along with model and beauty guru Cassandra Bankson, of the DiamondsandHeels14 channel, as special hosts.
Feb 25, 2014 | 11:48 AM CST
As a loyalist of Joico for years, De Souza is eager to take his adoration of the brand to the next level with this colorful collaboration.
Feb 24, 2014 | 10:53 AM CST
By: Steve Herman
Get inside the mind of a product developer at the first step of a new product’s development process.
Feb 24, 2014 | 10:42 AM CST
By: Tricina Elliker
Making consumers aware of the elements that make up your products’ formulations can create better consumer value and engagement, but it also can pose execution challenges.
Feb 24, 2014 | 10:15 AM CST
According to Defy Media's second annual "Acumen Report: Brand New Man," empowered male consumers are taking charge of household shopping duties and making thoughtful decisions when it comes to the brands he brings home.
Feb 21, 2014 | 03:52 PM CST
By: Tom Wilscam
A brief look at the grooming habits of men around the world by a man who’s been there.
Feb 21, 2014 | 03:37 PM CST
By: Rob Walker, Euromonitor International
There have been big changes in men’s grooming in a relatively short space of time. As a result, it is now one of the most opportunity-rich categories in beauty and personal care.