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Feb 24, 2014 | 10:42 AM CST

Highlighting Ingredients

By: Tricina Elliker

Making consumers aware of the elements that make up your products’ formulations can create better consumer value and engagement, but it also can pose execution challenges.

Feb 24, 2014 | 10:15 AM CST

Man Power: Men Becoming a Larger Factor in Household Purchasing Decisions

According to Defy Media's second annual "Acumen Report: Brand New Man," empowered male consumers are taking charge of household shopping duties and making thoughtful decisions when it comes to the brands he brings home.

Feb 21, 2014 | 03:52 PM CST

Insights to Men's Grooming

By: Tom Wilscam

A brief look at the grooming habits of men around the world by a man who’s been there.

Feb 21, 2014 | 03:37 PM CST

It's a Man's World: Men's Grooming Breaks New Ground

By: Rob Walker, Euromonitor International

There have been big changes in men’s grooming in a relatively short space of time. As a result, it is now one of the most opportunity-rich categories in beauty and personal care.

Feb 21, 2014 | 03:24 PM CST

Trends in Alphabet Creams

By: Imogen Matthews

As the BB cream trend grows into CC, DD, EE and options all down the alphabet, consumers continue to be drawn to these multifunctional products—but is there a bursting bubble in the category’s future?

Feb 21, 2014 | 03:11 PM CST

Targeted Design Directions to Help Guide the Graphic Design Process

By: Sheri L. Koetting

Design with direction. By laying out goals, targets and parameters ahead of time, you are much more likely to come out with a successful design in any project.

Feb 21, 2014 | 02:48 PM CST

The Seven Deadly Sins of Beauty Brand Storytelling

By: Alisa Marie Beyer

Don’t jeopardize the story of your beauty brand—avoid these seven storytelling pitfalls.

Feb 21, 2014 | 02:15 PM CST

The Body Shop Taking Bigger Stake in Brazil

By: Fernanda Bonifacio

Retail and production expands in Brazil while regulatory snafus slow sales growth.

Feb 21, 2014 | 02:00 PM CST

Jaguars, Obsession and Men's Care

By: Jeff Falk

Connecting the dots between the animal brain, fragrance and men's grooming products.

Feb 20, 2014 | 10:52 AM CST

The Thought Process Behind Beauty Print and Packaging Design

By: Jonny Rowntree

Packaging sells—but what are consumers truly seeing when they look at beauty product packaging?