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New in Marketing (page 8 of 113)
Feb 24, 2014 | 10:42 AM CST
By: Tricina Elliker
Making consumers aware of the elements that make up your products’ formulations can create better consumer value and engagement, but it also can pose execution challenges.
Feb 24, 2014 | 10:15 AM CST
According to Defy Media's second annual "Acumen Report: Brand New Man," empowered male consumers are taking charge of household shopping duties and making thoughtful decisions when it comes to the brands he brings home.
Feb 21, 2014 | 03:52 PM CST
By: Tom Wilscam
A brief look at the grooming habits of men around the world by a man who’s been there.
Feb 21, 2014 | 03:37 PM CST
By: Rob Walker, Euromonitor International
There have been big changes in men’s grooming in a relatively short space of time. As a result, it is now one of the most opportunity-rich categories in beauty and personal care.
Feb 21, 2014 | 03:24 PM CST
By: Imogen Matthews
As the BB cream trend grows into CC, DD, EE and options all down the alphabet, consumers continue to be drawn to these multifunctional products—but is there a bursting bubble in the category’s future?
Feb 21, 2014 | 03:11 PM CST
By: Sheri L. Koetting
Design with direction. By laying out goals, targets and parameters ahead of time, you are much more likely to come out with a successful design in any project.
Feb 21, 2014 | 02:48 PM CST
By: Alisa Marie Beyer
Don’t jeopardize the story of your beauty brand—avoid these seven storytelling pitfalls.
Feb 21, 2014 | 02:15 PM CST
By: Fernanda Bonifacio
Retail and production expands in Brazil while regulatory snafus slow sales growth.
Feb 21, 2014 | 02:00 PM CST
By: Jeff Falk
Connecting the dots between the animal brain, fragrance and men's grooming products.
Feb 20, 2014 | 10:52 AM CST
By: Jonny Rowntree
Packaging sells—but what are consumers truly seeing when they look at beauty product packaging?