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New in Marketing (page 84 of 127)
May 01, 2012 | 04:35 PM CDT
The market research company's report also finds loyalty is not king when it comes to deodorant users, with 50% reporting experimenting with other brands in the past year and young consumers seemingly more willing to switch.
May 01, 2012 | 04:29 PM CDT
The five judges, all experts in the beauty industry, have experience that range from beauty editors, brand consultants, advertising and marketing executives.
Apr 30, 2012 | 10:14 AM CDT
Award winners for 2012 will be announced May 21 and June 14.
Apr 27, 2012 | 04:15 PM CDT
Leading brands re-considering their approach to retail, mergers and acquisition, innovation and new products positioning in order to remain successful and relevant, says Euromonitor analysts during In-cosmetics press briefing.
Apr 27, 2012 | 03:38 PM CDT
The Beauty Company (TBC) will present "The Beauty Business Is Not for Sissies: How to be a Genius, Not a Disaster" at HBA Global Expo in June 2012, sharing key insights into structuring, managing and delivering a successfully commercialized beauty brand.
Apr 27, 2012 | 01:10 PM CDT
By: Len Loffler
Making the products that make people look better look better.
Apr 27, 2012 | 01:06 PM CDT
By: Aniko Hill
The variety of typography options available to beauty brands means you can say a lot—or a little—with the font your brand uses.
Apr 27, 2012 | 12:46 PM CDT
By: Sara Mason
As an unpoliced term, "cosmeceutical" can have myriad definitions. This makes ingredients and efficacy that much more important to brands targeting consumers seeking "cosmeceutical"-type products.
Apr 27, 2012 | 11:59 AM CDT
By: Nancy Jeffries
A brief overview of Colombia's beauty industry and the efforts in technologies and ingredient sourcing fueling it.
Apr 27, 2012 | 11:41 AM CDT
By: Liz Grubow and Elle Morris
As consumers pay more attention to the science that is pervasive in beauty products, brands need to develop smart, reasonable ways to communicate these complex concepts to their customers.