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New in Marketing (page 84 of 129)
Jun 08, 2012 | 01:41 PM CDT
By: Abby Penning
A report on a fake viral video helps the real video become a serious sensation.
Jun 06, 2012 | 09:59 AM CDT
The theater awards event's first beauty partner, Nexxus will collaborate with the Tony Awards for the next three years.
Jun 05, 2012 | 01:59 PM CDT
The bloggers will cover the event live, interacting with exhibitors and attendees.
Jun 05, 2012 | 09:47 AM CDT
The study, from global management consulting firm A.T. Kearney, estimates online sales of beauty products at approximately $3 billion, representing about 5% penetration for the category.
Jun 01, 2012 | 12:01 PM CDT
By: Tim Eaves
Packaging makes the initial connection with consumers, and this means it requires a significant amount of consideration from brand owners on what kind of message it sends about the brand from the shelf.
Jun 01, 2012 | 11:48 AM CDT
By: Kevin Marshall
It’s funny how history has a way of stepping in and shaping circumstances when least expected. Take the deceptively simple perfume bottle ...
Jun 01, 2012 | 11:11 AM CDT
By: Lisa Doyle
In a still-recovering economy, private label capitalizes on consumer desire for affordable beauty.
Jun 01, 2012 | 09:26 AM CDT
By: Alisa Marie Beyer and Kate Helfrich
New thinking on what it takes to develop a cultlike beauty product—and why.
Jun 01, 2012 | 08:58 AM CDT
By: Isaac Lekach
Building brand fans and the product at the same time, the Selena Gomez fragrance launch leveraged online interaction and star power.
Jun 01, 2012 | 08:47 AM CDT
By: Jeff Falk
The quality of face-to-face interaction can't be denied.