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New in Marketing (page 84 of 124)
Mar 26, 2012 | 10:52 AM CDT
The company acquired shares in Starts Publishing, a Japanese publisher that focuses on female-oriented publications and web portals.
Mar 26, 2012 | 10:48 AM CDT
A recently released report on the fragrance and perfume market by Global Industry Analysts, Inc. notes that the development of this segment will depend on interest from teens and baby boomers, as well as growing natural ingredient trends.
Mar 23, 2012 | 09:43 AM CDT
Finalists were announced in 26 categories ranging across mass and prestige, fragrance, skin care, body care, makeup and hair care, and the winners will be announced April 27.
Mar 23, 2012 | 09:01 AM CDT
Beauty brands featured in the Discover Beauty pavilion at Cosmoprof North America this year will have the opportunity to potentially be included on BeautySage.com, a new beauty e-commerce site from YouBeauty.com.
Mar 20, 2012 | 10:46 AM CDT
According to Kline, as a consequence of consumers having greater awareness of the efficacy of certain actives, the beauty market has responded by using actives and their proven market cachet in products as diverse as skin care, makeup, hair care, male grooming products, slimming formulations, sun protection and more.
Mar 13, 2012 | 11:18 AM CDT
The Personal Care Products Council (PCPC) has responded to a study by the Silent Spring Institute that claims to have found harmful chemicals in a variety of beauty care and household products.
Mar 13, 2012 | 10:53 AM CDT
Kline & Company reports that in these well-established markets, natural and organic products still consistently outperform the the overall beauty market; however, emerging markets such as China and Brazil are also gaining.
Mar 02, 2012 | 04:52 PM CST
By: Jeff Falk
When is the right time to forsake the proven for the new? And what is the full extent of brand heritage and its ongoing value in connecting with consumers? What are the indicators that a brand refresh, updated packaging, new ingredients, new campaigns, etc., are needed for the continued viability of the brand?
Mar 02, 2012 | 04:47 PM CST
By: Yolanda Santosa
As consumers become more savvy of and drawn to aesthetics, how a brand looks on shelves, undoubtedly, affects its ultimate success in the marketplace. New and existing brands are increasingly focusing on their product packaging as part of the brands’ development.
Mar 02, 2012 | 04:36 PM CST
By: Neal Marder and Christian E. Dodd
When seeking to promote their “greenness” as a competitive advantage, brand owners must understand the legal pitfalls of self-created symbols and labels that express environmental superiority, are trademarked and not immediately associated with the product, and are identified as a rating system.