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Starting Point: Technology’s Bad Rap?

By: Karen A. Newman
Posted: September 6, 2007

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One new technology that gets an airing in our feature is a cell phone application that allows a cosmetics customer to check a foundation shade against a photograph of herself before she buys it and takes it home. While not on the level of lifesaving medical technology, it does have the potential to improve one aspect of life.

Max Frisch, a Swiss architect, playwright and novelist, said, “Technology is a way of organizing the universe so that man doesn’t have to experience it.” Hogwash! If a technology exists to help a woman choose the right shade of foundation on the first try, should she be denied that opportunity? Or should we stand by watching as she endures the frustration of trying color after color at considerable expense just for the life experience when we know other options exist?

We’re lucky to work in an industry that pushes the envelope every day in pursuit of improvements—okay, and maybe simply some bells and whistles—to products that brighten, soften, color and fragrance our everyday lives. These changes come about in an atmosphere of commitment to science, concern for people and the environment, and a model for self regulation. Technologies can also improve business results and that’s a priority for everyone.

Bill Gates, a modern titan of technology, said, “The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.” That’s good advice going forward.

Enjoy the issue. And be sure to check out all the great new additions to, where industry news about the latest technologies and so much more is updated every business day.