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More Trend Horizons

By: Jeff Falk
Posted: November 18, 2010, from the December 2010 issue of GCI Magazine.

page 8 of 10

A survey commissioned by Neutrogena Cosmetics and conducted by Harris Interactive found that women consumers would rather have coverage and sun protection in their color cosmetics than fashion-forward colors. The survey was conducted online within the United States among 1,018 women ages 18 and older.

SPF in color cosmetics is important to women, as 56% of those surveyed rely on cosmetics with SPF to provide protection from harmful UV rays. The survey also found that 72% of older women wear SPF cosmetic products and makeup year round compared to 50% of the younger women surveyed, indicating that SPF is an important part of color cosmetics formulated for older women.

Regulations and Restrictions

What more could be said about growing regulations and restrictions? I’m sure David Steinberg—an industry consultant, ICMAD board member and columnist for GCI’s sister publication Cosmetics & Toiletries—will never be short of words when it comes to topics such as the Safe Cosmetics Act of 2010 or NGOs, and Carl Geffken, vice president of ICMAD and a consultant, travels the world working to understand and disseminate global regulations and the impact on the beauty industry (Carl has plenty to report at every ICMAD annual regulatory update meeting).

“Will innovation suffer [because of regulatory issues]?” asked Eric Perrier, LVMH’s executive vice president R&D, at LVMH’s scientific symposium in October. “Probably not.”

But, will the industry ever to get ahead in the regulatory game? I don’t think so. It’s a moving target, and is under heavy influence from sources that seem agenda driven. And these sources garner much of the media attention and a narrow version of what’s “bad.” And what is “bad” has become entirely too convoluted, with words such as “natural” and “chemical” having somehow become equivalents of good and bad, for example.