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The Changing Face of Beauty Distribution

By: Ada Polla
Posted: February 29, 2012, from the March 2012 issue of GCI Magazine.

page 5 of 5

So, what new partnerships will 2012 and beyond see come to fruition? What new channel will emerge? Will consumers soon be able to touch and smell a product online? Time will tell. But in the meantime, the only constant in beauty distribution is still change and evolution.

FIT Master’s Degree Program white paper The Future Of Beauty: The Future of Retail; CEW Newsmakers Discuss Retail; Today’s Consumers, which includes insights from Macy’s Muriel Gonzalez and Carmen Bauza, vice president beauty and personal care, Walmart Stores; Making the Brand/Consumer Connection (and sale) Online; and Herman Chein’s Building a Beauty Brand Online (January/February 2012) are among the additional explorations of beauty retail available.

Ada Polla is the co-creator of the Swiss antioxidant skin care line Alchimie Forever, which launched in the U.S. in 2004. Her strategic focus and implementation have yielded double-digit annual revenue growth for the company. She holds an MBA from Georgetown University, majored in art history and political science at Harvard University and graduated magna cum laude with a Bachelor of Arts degree in 1999. She is also a GCI magazine editorial advisor.

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