While increasingly sophisticated in recent years, private label still enjoys a greater share in highly commodified sectors such as disposable paper products and particular categories within packaged food and pet food.
The hardest subsectors for retailers to enter are those dominated by iconic brands with strong market support such as carbonated drinks, alcoholic drinks and confectionery, and in baby food or OTC products, where a high level of trust is required of a brand.
The trend toward so-called “masstige” products in the cosmetics and toiletries market is creating an opening for lower priced products, which private label brands are able to fill.
Within household care products, several retailers have launched high profile “green” lines and are gaining share over industry giants, due to their high share of innovation and low prices.
For additional information or to purchase the full private label report or other cosmetic and toiletries reports, visit Euromonitor International’s site.