Bushbalm Available at Ulta Beauty

Bushbalm is available at Ulta Beauty nationwide, featuring the Roller Rescue Soothing Serum and the viral Hydrogel Vajacial Mask.

This expansion further extends Ulta's focus on the "Down There Care" category as a whole.

David Gaylord, Bushbalm CEO, said, "Based on our annual survey of 1,700 customers, 94% have had their confidence impacted by razor burn or ingrown hairs. By getting these products to the masses at Ulta Beauty we believe we can help."

Muffy Clince, senior merchandising director of emerging brands and initiatives at Ulta Beauty, said, "Dedicated to addressing the pain points of down there care and personal grooming, we're thrilled to continue to cheer on Bushbalm and help foster the brand's continued growth as their assortment expands across Ulta Beauty's shelves. Now prominently displayed within The Wellness Shop, we're excited to introduce even more beauty and wellness enthusiasts to Bushbalm's innovative, ingredient-led solutions while shopping across our channels."