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Jan 15, 2010 | 08:58 AM CST
P&G and PFSweb to Launch E-Commerce Learning Lab
The eStore featuring P&G brands will test innovative e-commerce concepts that unlock growth for online sales of consumer product categories.
Jan 14, 2010 | 11:35 AM CST
Beauty 360 Launches E-Commerce Site for Prestige Beauty
CVS/pharmacy expands its 360 concept with online retail portal; looks to expand brick and mortars in 2010.
Dec 08, 2009 | 09:42 AM CST
Acorn Enters Agreement to Market Guthy-Renker Brand in China
Agreement makes Guthy-Renker's Sheer Cover cosmetics available to China's home shoppers.
Sep 04, 2009 | 10:36 AM CDT
Connecting
By: Josh Salés
Winning loyal repeat consumers is not getting any easier. Consider that there is an incredible number of products on both real and virtual shelves, and, as claims elevate to stand out on these crowded shelves, consumers will hold brand owners’ feet to the fire, demanding claims meet expectations. And even as they yearn for product options, consumers still want to readily identify a product adequate for their personal needs.
Jun 26, 2009 | 11:48 AM CDT
Site; Brand Partner to Create Virtual Counter Experience for Women of Color
Essence.com partners With Covergirl Queen collection on digital makeover tool launch; application intended to facilitate a dynamic beauty community experience.
Mar 24, 2009 | 02:52 PM CDT
QVC Settles FTC Charges
TV retailer agrees to pay $7.5 million to settle a dispute with the Federal Trade Commission regarding claims about dietary supplements and an anti-cellulite skin cream.
Jan 27, 2009 | 10:01 AM CST
Calvin Klein Fragrances Launches Online Brand Experience
Interactive Web site features widgets that can migrate from the site to users' social networking pages, allowing them to experience the brand in their own online worlds.
Dec 19, 2008 | 09:37 AM CST
Fragrance Marketing Campaign Solicits Piano Compositions
In a reality television-inspired video log format, Clive Christian is documenting online the journeys of 30 students from London's Royal College of Music as they attempt to transform the brand's aromatic notes into key notes.
Dec 10, 2008 | 12:56 PM CST
Live from New York: Fragrance Online Presence Expands
As Firmenich launches a mobile version of its OsMoz Web site for the new iPhone 3G, fragrance industry professionals and marketers join in a panel to discuss the importance of generating Web buzz for consumers.
Nov 04, 2008 | 02:59 PM CST
Social Networking Site Spurs Sampling Program
Beautyfix.com launches quarterly beauty sampling program to introduce consumers to new brands and products.