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Mar 18, 2014 | 08:59 AM CDT

Millward Brown Sheds Light on Multiscreen Marketing

With consumers simultaneously using multiple screens just one-third of the time, marketers’ larger opportunity is delivering consistent, integrated campaigns as users shift between screens, according to Millward Brown.

Mar 17, 2014 | 02:26 PM CDT

Screens Help Beauty Sell Skin Care

According to Diagonal Reports, skin care consumers look to screens for information and guidance, and screen tutorials can help shape beauty buying behavior.

Mar 17, 2014 | 02:23 PM CDT

Sephora Launches Social Shopping Platform Called Beauty Board

Sephora's Beauty Board allows consumers to post, share, browse and shop Sephora’s photo gallery directly on Sephora.com, the mobile site, iPhone and Android apps.

Mar 06, 2014 | 11:52 AM CST

Euromonitor Scouts Top Beauty Trends in North and South America

A new free e-book from the market research company offers insight on the top five beauty and personal care trends by country in North and South America.

Mar 06, 2014 | 11:47 AM CST

CEW(UK) Demo Night Showcases Beauty Industry Trends

Attendees were able to sample nominated awards, as well as experience relaxation and other types of beauty treatments.

Mar 05, 2014 | 10:37 AM CST

Online Beauty Destination Enchanted Life Partners with Kline & Company

Kline’s insights and market intelligence will allow Enchanted Life to strategically target multicultural consumers by gaining a better understanding of which products and brands are sought after the most.

Feb 26, 2014 | 10:37 AM CST

L'Oréal 2013 Sales Increase 5% to €22.98 Billion

Divisions such as professional products, active cosmetics and L'Oréal Luxe helped growth, as did growth in new markets.

Feb 25, 2014 | 12:16 PM CST

New Report Reveals How Beauty Brands Are Catering to Online Shoppers

A study from digital marketing firm PM Digital shows Avon and Mary Kay have captured 20% of line market share of tradition web traffic—over Olay, Maybelline, MAC Cosmetics, CoverGirl and e.l.f. Cosmetics.

Feb 25, 2014 | 12:11 PM CST

Tapping Into the Potential of Older Beauty Consumers

Imogen Matthews sheds light on marketing beauty products to older women—one of the most important demographics for beauty brands.

Feb 25, 2014 | 12:01 PM CST

Digital Marketing, Packaging, Ingredients Highlight Conference Program for Sustainable Cosmetics Summit

The 2014 edition of the three-day North American summit will bring together CEOs, founders and senior executives from across the beauty industry to discuss sustainability issues.