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What Facebook Knows About Beauty Consumers

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Today's beauty shopper is increasingly using mobile platforms to shop.

More than 30% of beauty and personal care purchases were made on mobile devices between May and December, 2015, according to a new analysis from Facebook. To entice consumers, brands and e-commerce sites must offer personalization, visualization and experimentation features.

More than 80% of mobile sales during last year's holiday season came from millennials and mothers. The platform represents the future of beauty shopping as 64% and 54% of millennial and gen x beauty buyers buy products on their phones, respectively.

Facebook also found that of all the U.S. beauty consumers surveyed, 50% try new products regularly, 25% purchase products with organic products when available and 40% maximize spending on skin products.

For more insights, click here.

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