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Consumers

New in Consumers (page 15 of 45)

Apr 03, 2013 | 10:49 AM CDT

Cosmetic Sampling at Cultural Events Presents New Opportunities for Outreach

Cosmetic Promotions finds offering samples of beauty products at community and cultural events is a good way to reach the African American and Hispanic American markets.

Apr 02, 2013 | 03:50 PM CDT

Case Study: Attracting Male Consumers on a Global Level

By: Justin Bullock

With a fun sense of humor and sophisticated sensibility, the Dreadnought men’s grooming brand is cultivating its British roots to best connect with U.S. male consumers.

Apr 02, 2013 | 08:59 AM CDT

Batter Up! Murad Teams with LA Dodgers

Beauty brand Murad has been named the "Official Skincare Partner" of the MLB team the Los Angeles Dodgers for the second year in a row.

Mar 27, 2013 | 10:11 AM CDT

Gillette Recruits Women to Encourage Male Body Hair Styling

P&G's Gillette partnered with Kate Upton, Hannah Simone and Genesis Rodriguez to promote an integrated marketing campaign for the male-oriented brand.

Mar 22, 2013 | 03:49 PM CDT

Retailers Mine Consumer Feedback to Turn Data Into Gold

By: Daniela Ciocan

Does consumer feedback result in foolproof buying decisions?

Mar 22, 2013 | 03:18 PM CDT

Creating a Prestige Experience in the Digital Age

By: Michael Tarquinio

A feeling of connection is imperative to create a brand fan, but inspiring those feelings is distinctly more challenging when customers shop from the Internet.

Mar 20, 2013 | 10:56 AM CDT

Cellulite Treatments See Increased Attention as Warmer Months Approach

A new survey from Cyanosure shows 91% of women with cellulite can identify a specific time of year that they feel most bothered by their cellulite, and a majority of those women target that time as summertime.

Mar 04, 2013 | 03:52 PM CST

Through the Ages

By: Abby Penning

Marketing to the mature population is a must for beauty companies, but what are the most engaging ways to do so? rhc advantage's Mark Beasley will look at the best strategies during his seminar at in-cosmetics.

Mar 04, 2013 | 01:35 PM CST

Euromonitor Segments Consumer Types and Investigates Their Potential in New White Paper

Euromonitor International released a white paper identifying four consumer types to help brands and companies optimize marketing strategies, keying in on the importance of online and digital initiatives.

Feb 28, 2013 | 11:42 AM CST

P&G Looks to Make a Greater Connection with U.S. Latinas Through New Board

P&G's Orgullosa program has appointed three Latina women to its new board of faldas, or board of skirts, meant to help the company and its brands connect better with Latina women in the U.S.