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New in Consumers (page 19 of 45)
Nov 30, 2012 | 11:17 AM CST
Speakers from companies including MAC Cosmetics, The Body Shop and Deloitte Consulting discussed the need for diversity as part of global growth at this recent event in New York.
Nov 26, 2012 | 11:39 AM CST
By: Valerie Jacobs
From moisturizing concoctions in Aboriginal communities in Australia, to garlic-infused nail polish in the Caribbean and teen blogs inspiring consumers the world over, trends have become more global and more niche.
Nov 15, 2012 | 02:01 PM CST
By: Ada Polla
Beauty industry experts share their expectations for the coming year with Ada Polla and GCI magazine.
Nov 14, 2012 | 10:57 AM CST
Private label is still seeing pockets of growth in specific categories and with specific retailers, according to SymphonyIRI, but the overall expansion seems slowed.
Nov 08, 2012 | 12:16 PM CST
Argentinean soccer player Lionel (Leo) Messi is appearing in a series of ads for the brand designed specifically to reach U.S. Hispanic males.
Nov 06, 2012 | 05:06 PM CST
By: Anthony Grimes, Rob Barker and David Elliott
Memory representations of brand stimuli and meaning influence purchasing decisions, causing a greater need for an integrated perspective of marketing communications that reflect the rapid, holistic and continuous decision-making processes of consumers.
Nov 06, 2012 | 10:18 AM CST
By: Imogen Matthews
The popularity of beauty options such as BB creams has caused a boom in products that offer multifunctionality, but at the same time, consumers are continually seeking out products that fit specific needs.
Oct 30, 2012 | 10:49 AM CDT
A comparison of opinion-former trust across eight commercial business sectors shows the FMCG industry gained the second top place, at 42%. Yet stakeholders appear reluctant to express the same level of support for individual FMCG companies.
Oct 26, 2012 | 02:28 PM CDT
By: Irina Barbalova, Euromonitor International
The male grooming category has demonstrated consistent performance over the recent years of economic instability, and has once again come to the spotlight with a flurry of activity in terms of increased marketing and advertising efforts, as well as many targeted brand expansions.
Oct 26, 2012 | 02:13 PM CDT
By: Rob Walker, Euromonitor International
As the landscape becomes more difficult for premium fragrances, though currently performing well, opportunities open for mass brands.