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Oct 04, 2011 | 09:04 AM CDT
During her 30-45-day field research “treks,” Global Trend Tracker & Product Anthropologist™ Marguerite La Corte explores five-plus countries or five regions within a single country (ie., China Only trek) to help clients identify emerging consumer insights, novel ingredients, and unique rituals and products to develop and implement concrete strategies and innovation that bear meaningful results in the form of Global Trend Research Reports™.
Sep 29, 2011 | 07:33 AM CDT
Gillete spends big on advertising to win market share in the lucrative Indian men's market; Euromonitor estimates and GCI magazine analysis provide context for the efforts.
Sep 27, 2011 | 08:57 AM CDT
By: Nancy Jeffries
Avon's CEO shares insights on consumer relationships, specificity of channels, marketing through trust and the leadership required in expanding into new markets, saying "the vehicle and the pride is the brand."
Sep 23, 2011 | 11:13 AM CDT
The segment's UK sales are set to hit £1 billion by 2012, and its expected to keep climbing by 30% through 2016.
Sep 20, 2011 | 10:46 AM CDT
This research coincides with the launch of the new Crest and Oral B Complete oral care collection.
Sep 13, 2011 | 09:28 AM CDT
Sales of male skin care products in the countries of France, Germany, Italy, Spain and the U.K. increased more than €100 million from 2005 to 2010, with herbal and botanical products now amongst the market leaders.
Aug 19, 2011 | 09:40 AM CDT
The market research company found a majority of body care lotion users wish products lasted longer and were more effective, opening the segment up for products that provide more satisfaction.
Aug 18, 2011 | 12:44 PM CDT
Barbasol launches in India to meet growing demand for men's grooming; brand to go head to head with market leader Gillette.
Aug 18, 2011 | 12:16 PM CDT
Reports demonstrate that Indian consumers are willing to purchase higher cost beauty products; trend expanding to rural areas.
Jun 24, 2011 | 11:46 AM CDT
The Brut News Network, or BNN, will target the young male demographic in an attempt to gain new market share for the Helen of Troy brand.