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New in Consumers (page 22 of 47)
Nov 26, 2012 | 11:39 AM CST
By: Valerie Jacobs
From moisturizing concoctions in Aboriginal communities in Australia, to garlic-infused nail polish in the Caribbean and teen blogs inspiring consumers the world over, trends have become more global and more niche.
Nov 15, 2012 | 02:01 PM CST
By: Ada Polla
Beauty industry experts share their expectations for the coming year with Ada Polla and GCI magazine.
Nov 14, 2012 | 10:57 AM CST
Private label is still seeing pockets of growth in specific categories and with specific retailers, according to SymphonyIRI, but the overall expansion seems slowed.
Nov 08, 2012 | 12:16 PM CST
Argentinean soccer player Lionel (Leo) Messi is appearing in a series of ads for the brand designed specifically to reach U.S. Hispanic males.
Nov 06, 2012 | 05:06 PM CST
By: Anthony Grimes, Rob Barker and David Elliott
Memory representations of brand stimuli and meaning influence purchasing decisions, causing a greater need for an integrated perspective of marketing communications that reflect the rapid, holistic and continuous decision-making processes of consumers.
Nov 06, 2012 | 10:18 AM CST
By: Imogen Matthews
The popularity of beauty options such as BB creams has caused a boom in products that offer multifunctionality, but at the same time, consumers are continually seeking out products that fit specific needs.
Oct 30, 2012 | 10:49 AM CDT
A comparison of opinion-former trust across eight commercial business sectors shows the FMCG industry gained the second top place, at 42%. Yet stakeholders appear reluctant to express the same level of support for individual FMCG companies.
Oct 26, 2012 | 02:28 PM CDT
By: Irina Barbalova, Euromonitor International
The male grooming category has demonstrated consistent performance over the recent years of economic instability, and has once again come to the spotlight with a flurry of activity in terms of increased marketing and advertising efforts, as well as many targeted brand expansions.
Oct 26, 2012 | 02:13 PM CDT
By: Rob Walker, Euromonitor International
As the landscape becomes more difficult for premium fragrances, though currently performing well, opportunities open for mass brands.
Oct 26, 2012 | 10:56 AM CDT
By: Liz Grubow and Valerie Jacobs
The natural beauty trend has diversified, and there are many paths a brand can follow in order to engage consumers seeking a more natural beauty solution.