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New in Consumers (page 34 of 46)
Mar 03, 2010 | 11:57 AM CST
By: Alisa Marie Beyer
Beauty awards come in many forms and are awarded by many different groups. But one thing they all have in common: They are great exposure for your brand.
Feb 24, 2010 | 04:47 PM CST
Industry leaders welcome new Council president and CEO Lezlee Westine and elect new officers; unveils new economic impact study.
Jan 06, 2010 | 04:18 PM CST
Makeover app enables potential consumers to try out beauty products.
Dec 09, 2009 | 09:31 AM CST
Though manufacturer and consumer attitudes were changed by the recession, innovation and resilience have shaped a new landscape for beauty in 2010.
Nov 09, 2009 | 02:12 PM CST
By: Jeff Falk
Today, worth $26 billion globally, the segment still only accounts for 8% of the total market, though it seems the industry as a whole has recognized that men are men.
Nov 09, 2009 | 01:56 PM CST
By: Lisa Doyle
Leverage your packaging to connect with male consumers and build the man/brand relationship.
Nov 09, 2009 | 10:08 AM CST
By: Carrie Lennard, Euromonitor International
While the global personal care market has slowed, men’s grooming is proving to be one of the few bright spots, with 6% value growth from 2007–2008, according to Euromonitor International.
Oct 01, 2009 | 08:51 AM CDT
Global beauty sales gain 3.9% in 2008, according to a Kline & Company report, on back of significant shift in where consumers are shopping in nearly all of the major global markets. Direct marketing leads channels with an 8.6% compound annual growth rate from 2003 to 2008.
Sep 04, 2009 | 10:45 AM CDT
By: Jeb Gleason-Allured
P&G’s Steve Hicks on challenging category belief systems and innovating for superior fragrances and flavors that build brands.
Sep 03, 2009 | 05:22 PM CDT
By: Tina Hedges and Sarah Chung
Word-of-mouth (WOM) marketing is no longer merely “nice to have.” The convergence of communication speed with the vast array of social media options is making WOM a driving force behind every brand.