Consumers:

Most Popular in:

Men

143

Masculine Dynamism—Men’s Care Growing Fast

107

Case Study: Attracting Male Consumers on a Global Level

90

Men’s Grooming Booming

73

Men's Grooming Habits and Behaviors Help Show Where Their Dollars Go

50

The Sleeping Giant

47

Men’s Grooming: Worth the Hype?

46

A New Pampering Culture Fuels Opportunity in Men’s Grooming

39

Nivea for Men Launches Eye Roller

30

Understanding the Psyche of the Male Consumer

24

NPD Study Shows Potential for Men's Skin Care Growth

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The Sleeping Giant

By: Imogen Matthews
Posted: February 1, 2012, from the January 2012 issue of GCI Magazine.

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Imogen Matthews is a consultant to In-cosmetics. For more information, contact www.imogenmatthews.co.uk.