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Close Shave: Schick Hydro Razors Now Available on Direct-to-Consumer Website

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Let the good times keep on rolling for the male shaving market.

Edgewell Personal Care has launched a direct-to-consumer website, SchickHydro.com. According to the company, the new service will give consumers “increased choice, value, innovation and now added convenience to their overall shaving experience.”

How the subscription shave plan works…

  • Consumers choose their preferred product and blade count, as well as the number of refills and frequency of delivery.
  • Schick will cover the cost of shipping has handling—excluding one-time purchases.
  • The site will allow men to compare different Schick options to find the one that works for them

CEO of Edgewell, David Hatfield, stated, “The launch of SchickHydro.com and the introduction of Schick Hydro Connect are two exciting and important growth initiatives for Edgewell. The SchickHydro.com platform expands our digital capabilities and complements our overall channel strategy. We are confident that our growing online presence will significantly enhance consumer engagement by enabling us to deliver even more innovation and reach consumers across pricing tiers. We are committed to leveraging our unique product offerings and record of innovation to enhance our brand equity, drive profitable growth and create shareholder value.”

Adel Mekhail, vice president of the Americas, Edgewell Personal Care, said, "More than ever before, consumers expect access to exceptional products when they want it, how they want it, without having to sacrifice comfort and protection. Through SchickHydro.com and Schick Hydro Connect, we are providing consumers with increased purchase options online, delivering the ultimate shave experience directly to their doorstep.”